It was a lively discussion centered around 22 case studies! So, since we couldn’t get to all the questions during the session, I live tweeted them yesterday. Here’s a summary from our very first twitter chat. For those not yet familiar with twitter, please forgive the brevity but each line had to fit in 140 characters or […]
Strategy Banishes Fear of Cold Calling
If you want to build your practice, there will be times when you need to pick up the phone and make a cold call. Banishing your fear starts with getting into the right mindset and doing your homework prior to making that call. Garbage in. Garbage out. Now, I realize that given the […]
Maximize Marketing in an Increasingly Complex, Digital World
Maximize Marketing in an Increasingly Complex, Digital World was previously published in Canadian Vet, January 2012. Most veterinarians consider expanding their marketing efforts as new opportunities present themselves. From Facebook to LinkedIn and Twitter, we’ve accumulated quite a few new opportunities over recent years. In fact, the list continues to expand before our very eyes […]
Marketing Example of the Week: Integrating Online Efforts
We live in an age of opportunity. Never before has it been so easy to spread a message. But as anyone that’s tried using social media knows, if it’s not done strategically, this can be a time sucking endeavor! So, for this week’s marketing example, here’s how Karen Black, a communications consultant, author and entrepreneur, integrates her […]
Market Research: Fact or Fiction???
Do you simply accept market research data as indisputable fact? Even when compiled by a trusted source, we’ve found that discovering the truth lies in understanding how the data was interpreted. By way of example, Law firm marketing: what works best? by Julius Melnitzer at Financial Post presents an excerpt from Altman Weill’s 2011 Chief Legal Officer Survey: “personal contacts” is […]
Clients Don’t Care for Sea of Sameness – for Lawyers
Clients Don’t Care for Sea of Sameness – for Lawyers originally appeared in the January 20, 2012 issue of The Lawyers Weekly. Here is a short except. There is one thing that stops most lawyers from generating meaningful brands – their self-concept. Lawyers who see themselves as not unlike their peers may […]
Why Do I Paint?
I’m a marketing consultant with no ambitions to delve into art in a serious capacity, yet taking the time to paint is important to me. So much so that not only am I taking watercolor courses. I also started Toronto Plein Air, a painting group that’s open to the public on facebook. The painting on […]
Marketing Example of the Week: A Professional’s Biography
Most professionals underestimate the importance of the biography pages on a website. But within the context of a professional service firm, make no mistake about it, these pages are well read. The biography page is unique in terms of the opportunity it offers to present personality. A biography that goes beyond credentials can […]
Web Converts Introverts
Most of my clients aren’t the ‘let’s do lunch’ type. They are serious professionals hard pressed to find time to eat lunch never mind to share it leisurely. While some may participate in networking events, many prefer not to, as the idea of ‘working a room’ feels unnatural and maybe even intimidates. That used […]
Marketing Example of the Week: Strategic Tweets
We’re looking at another tweet today. There’s something in the act of studying of a well executed detail that’s enormously informative about the whole marketing plan. In this example @GuyKawasaki does what he does best. He shares information that is not only really interesting but helps the reader to consider some kind of improvement to […]
