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Should Law Firms Open a Satellite Office?

Make sure your first house works well before you open a second house.

Clients Don't Care for Sea of Sameness - for Lawyers

Lawyers who see themselves as not unlike their peers may not have fully nurtured, or even acknowledged their own unique and valued difference. They may have concluded that, within certain areas of practice, legal services are pretty similar from firm to firm…

Find the Path to Your Law Firm’s Success - The five-year mark is critical to assess and adjust your focus

Your marketing needs to speak directly to your audience so that they know nobody’s going to serve them better…

Co-ordinate Efforts to Create Strong Identity - Aligning marketing plans between the firm and its lawyers ensures a consistent message

When lawyers approach personal and firm level marketing as two distinct and independent exercises, they create needless limitation on impact. So, despite the best of intentions, neither the individual nor the firm is set up to maximize return on investment…

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Marketing and Management for Professional Services Firms

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