The internet has leveled the playing field, when it comes to law firm marketing. If you’re a lawyer today, it’s feasible for your firm to be found on search engines, no matter the size or […] Read More
Marketing Professional Services
Marketing Accounting Firms

The professionals at CPA, accounting, investing and actuarial firms are trusted advisors to any business or family. As such, it takes more to land a new file than an accounting website that matches up with a prospective […] Read More
Marketing Architecture Firms

The successful marketing of architecture firms isn’t about sizzle. Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval. But that’s […] Read More
Medical Clinic Marketing

“…Sandra guided me with her instincts and experience… What I have learned through our business relationship has been indispensable.” Galen’s Watch, Sabra Way, MNIMH, Founder and Editor in Chief How do people choose their naturopaths, […] Read More
Marketing for Consulting Firms

Establishing credibility sight unseen is the key to successfully marketing professional services firms. Regardless of discipline or sector, your audience wants to know that your firm is the one that’s going to solve their problems […] Read more
Marketing and Management for Professional Services Firms

When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them […] Read more
Marketing professional services
Law Firm Marketing
The internet has leveled the playing field. If you’re a lawyer today, it’s feasible for your law firm to be found on search engines, no matter the size or location of your practice. Being found […] Read More
Marketing Accounting Firms
The professionals at CPA, accounting, investing and actuarial firms are trusted advisors to any business or family. As such, it takes more for a firm to land a job than a website that matches up with […] Read More
Marketing Architecture Firms
Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval. But that’s not what emerging as a successful practice is really […] Read More
Medical Clinic Marketing
“…Sandra guided me with her instincts and experience… What I have learned through our business relationship has been indispensable.” Galen’s Watch, Sabra Way, MNIMH, Founder and Editor in Chief How do people choose their naturopaths, […] Read More
Marketing for Consulting Firms
Establishing credibility sight unseen is the key to successfully marketing a consulting firm. Regardless of discipline or sector, your audience wants to know that your firm is the one that’s going to solve their problems […] Read more
How We Work
When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them […] Read more
Generous Comments from our Clients
Looking for a marketing professional, was like being swarmed by vendors on a hot destination beach… When I first met Sandra, I immediately knew...
Caprara Barristers
Joseph G. Caprara, Managing Partner
Sandra is an extremely clear thinker, and has demonstrated tremendous insight into our business. She has become a very valuable member of the DSEL team…
DSEL
David Schaeffer, P.Eng.
...Aside from the fact that her starting point of understanding was well ahead of most, what impressed me was that she took this a step further…
Stansbury & Company
Doug Stansbury, CPA, CA
…She is skilled at drawing out the personal culture of her clients and blending this with the outcome objectives to produce results...
Cosgrove
Catherine Moffitt, Associate
The marketing pieces that have resulted not only convey my credentials and experience, they also reflect my values, beliefs and personality...
Summit Natural Health Centre
Dr. Janet McKenzie, BSN, MBA, ND
Sandra was a great partner who helped me define just the right voice and tone that conveyed the essence and heart of my practice…
Federman
Mark Federman, Ph.D
Resources for Law, Accounting, Architecture, Medical and Consulting Practices

Climbing the social media tree [Infographic]

Marketing Strategies for Law Firms: The Ultimate Q&A

Law firm logo design – An exhaustive illustration (42 leading examples critiqued)

Great law firm web design – A roadmap (41 examples!)

Take your practice where you want to go [marketing for lawyers seminar]

A “Business Coaching for Lawyers” Explainer | SlawTips

6 LinkedIn Do’s & Don’ts

Does your law firm need a marketing plan? (Some do, some don’t)

A fruitful LinkedIn profile [infographic]
RECENT PODCASTS AND BLOGS
Taking the risk out of big scary change in professional practice! Guest: Bonnie Wisener
This is the inaugural episode of Get in the Driver’s Seat! We’re telling stories about leadership moments in small to mid size professional practices. I’m your host, Sandra Bekhor, Practice Management Coach at Bekhor Management. […]
Professional service firms, polish your message (guest on Your Intended Message podcast)
Professionals know how to communicate. For many, it’s an integral part of the job. But just because you’re great at writing reports, giving presentations, negotiating and running meetings doesn’t necessarily mean that you know how […]
Gain clarity on your sales directives and get back in the driver’s seat (guest on K2 Sales Podcast)
Call it what you want, but there’s an element of sales in every professional’s role. Avoiding it or telling ourselves we can’t do it because we’re too introverted or it’s not the right image is […]
Marketing and social media for lawyers (guest on Canadian Bar Association podcast)
My initiation into podcasting was both entertaining and a little terrifying! My spouse, Garry Wise, senior lawyer at Wise Law, and I were guests together on The Every Lawyer, a Canadian Bar Association podcast. We […]

Post-pandemic law firm marketing (19 legal influencers chime in)
What should post-pandemic marketing for law firms look like? Remote work. Court closures. A market that’s been irreversibly shaken up. The past few months have been quite the whirlwind. While the world, our country, province […]

LinkedIn best practices for lawyers (13 tips for success)
Are we deep enough into the social media game, that there is such a thing as LinkedIn best practices for lawyers? By numbers alone, it would seem that Toronto lawyers are starting to take serious […]
Build a Better Practice with Sandra Bekhor, Practice Development Coach and Consultant

Sandra Bekhor is proud to have contributed a chapter on 'Connecting LinkedIn to Your Marketing Plan' to 'LinkedIn® Marketing Techniques for Law and Professional Practices, 2nd Edition by Marc W. Halpert

'Marketing for Architects' is an online, on-demand course by the RAIC - Subject Matter Expert: Sandra Bekhor
