The internet has leveled the playing field, when it comes to law firm marketing. If you’re a lawyer today, it’s feasible for your firm to be found on search engines, no matter the size or […] Read More
PRACTICE MANAGEMENT COACHING SERVICES
Practice Management Coaching

High-performance lawyers, accountants, doctors, architects and other professionals recognize the value of working with a practice development coach to sort through obstacles to meeting their strategic Read More
Marketing Coach for Architecture Firms

The successful marketing of architecture firms isn’t about sizzle. Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval. But that’s […] Read More
Leadership Development

Professional schools teach people to be lawyers, accountants, engineers, architects and more. They don’t teach them to be leaders. Make no mistake about it though. When it comes... Read More
Marketing Coach for Consulting Firms

Establishing credibility sight unseen is the key to successfully marketing professional services firms. Regardless of discipline or sector, your audience wants to know that your firm is the one that’s going to solve their problems […] Read more
Marketing and Management for Professional Services Firms

When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them […] Read more
Marketing professional services
Law Firm Marketing
The internet has leveled the playing field. If you’re a lawyer today, it’s feasible for your law firm to be found on search engines, no matter the size or location of your practice. Being found […] Read More
Marketing Accounting Firms
The professionals at CPA, accounting, investing and actuarial firms are trusted advisors to any business or family. As such, it takes more for a firm to land a job than a website that matches up with […] Read More
Marketing Architecture Firms
Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval. But that’s not what emerging as a successful practice is really […] Read More
Medical Clinic Marketing
“…Sandra guided me with her instincts and experience… What I have learned through our business relationship has been indispensable.” Galen’s Watch, Sabra Way, MNIMH, Founder and Editor in Chief How do people choose their naturopaths, […] Read More
Marketing for Consulting Firms
Establishing credibility sight unseen is the key to successfully marketing a consulting firm. Regardless of discipline or sector, your audience wants to know that your firm is the one that’s going to solve their problems […] Read more
How We Work
When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them […] Read more
The old way of professional practice management no longer works for you. Maybe it never did.
But you’re still stuck in the past because:
- Overcoming your firm’s growing pains requires regular crisis management.
- You’ve outgrown your old role. But you haven’t yet defined your new role.
- Ongoing duties consume your days. There’s no time to carve out a vision to move forward.
- You need a change plan, to overcome inevitable obstacles, manage and motivate the team and assess the adequacy of existing resources.
- There are early signs of resistance to doing things differently. It will be a challenge to update what’s become an outdated or legacy culture.
- You lack a model for the way you wish to practice, to grow as a leader and to influence with impact.
You’re not just a professional. You’re a leader, an entrepreneur, a maverick, an innovator, a disruptor. And even if you have partners, associates or managers, at times running a professional practice can be unnerving, isolating and rife with uncertainty. Who do you go to with sensitive matters? Often the biggest questions of the day are confidential. They take a back seat to servicing clients all day, every day and then they can keep up at night.
While I have amassed many credentials and have been writing and speaking across North America, as a tireless advocate of the power of strategy and authenticity in practice development, my true understanding of the issues and opportunities stems from countless, privileged discussions with professionals just like you. 17 years of lawyers, architects, consultants and other professionals sharing their most promising opportunities and challenging obstacles. We put our heads together on practical, authentic, strategic plans for them to move towards their goals, from how to make it rain, to giving effective feedback, delegating efficiently and managing clients.
Generous Comments from our Clients
Sandra’s input and guidance was filled with creativity, intelligence and industry-specific know-how. Sandra checks off all boxes for lawyers and other business professionals looking for a sage...
Benmor Family Law Group
Steve Benmor, Divorce Strategist & Family Mediator
Sandra began working with us on marketing, but quickly helped our firm identify we needed to simultaneously do some work on systems and reorganization so that we would...
Bondy Immigration Law
Aisling Bondy, Barrister & Solicitor
Sandra is an extremely clear thinker, and has demonstrated tremendous insight into our business. She has become a very valuable member of the DSEL team…
DSEL
David Schaeffer, P.Eng.
...She asks great questions in order to provide the best advice and perspective. Her combination of experience gives her a lot to offer and she delivered what we needed on time and on budget.
FWBA Architects
Cheryl Dick, Managing Director
Sandra played a big part in the successful launch of my new law firm in early 2020. From a couple sessions of me doing stream of consciousness about my vision and views for my business,...
Common Ground Condo Law
Chris Jaglowitz, Condominium Lawyer
…She is a great listener and was always prepared for our coaching sessions, providing me with new perspectives to think about…Sandra had a way of challenging me with respect and kindness…
LINK HR Inc.
Adriana Scali, Chief Talent Strategist, CHRL, MA
Resources for Law, Accounting, Architecture, Medical and Consulting Practices
While the issues and ideas we discuss in our coaching sessions may be complex or challenging, the process to move forward is straightforward, practical and solution oriented:
- Initial consultation – If you’d like to learn more about how coaching can help you to meet your goals for your practice, I invite you to book an initial consultation, without fee or commitment. On this call (or video meeting), we will discuss your specific situation, objectives and challenges. I will provide an overview of our process, timeframe and expectations.
- Discovery call – For practice managers, firm owners and individual professionals, we can often outline steps to get started at the initial consultation. However, if we are onboarding a group of professionals, a follow up discovery call (or video meeting) is often required to further customize the process.
- Coaching stream recommendations – After our initial consultation (and discovery call, if needed), I will provide recommendations for a coaching stream aligned with your objectives. The frequency of coaching meetings will depend on the urgency of your action plans and the timeframe needed for you to implement ideas.
- Begin your clarifying conversations – There may be preparatory questions for you to respond to in advance of our first meeting. Or you may be asked to formalize your challenges, goals and questions. Expect to receive homework regularly, along the way! This will set you up to make the most of our time together, to put the solutions we discuss into play in the workplace and to resolve obstacles, in real time.
- Start moving towards your target – At regular intervals throughout our coaching engagement, we will revisit your original goals to assess progress and fine tune as needed.
Book a consultation to learn more about developing a coaching program to support your goals for your small to mid-sized law, consulting, architecture or other professional practice.
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When we look at an entrepreneur hitting their stride, it can look like the journey was (deceivingly!) easy. But we all know that success stories don’t happen without encountering some bumps in the road. So, […]
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Transparency, commitment and clarity. That’s the way to build trusted relationships that work. How is that the same as authenticity? Listen to Trevor Tynes, SEO consultant, describe how he has built his business by showing […]
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When I first met Kavita V. Bhagat Certified Family Law Specialist, I wondered how she managed to maintain her steady depth of compassion. And it wasn’t until we did this podcast that I had a […]
Trailblazing – one step at a time! Guest: Deborah Gottesman
Have you ever looked at an accomplished trailblazer and wondered how they got there? On this podcast, Deborah shares her story. Why she opened her boutique lighting design firm. How she spoke up and influenced […]
Taking the risk out of big scary change in professional practice! Guest: Bonnie Wisener
This is the inaugural episode of Get in the Driver’s Seat! We’re telling stories about leadership moments in small to mid size professional practices. I’m your host, Sandra Bekhor, Practice Management Coach at Bekhor Management. […]
Professional service firms, polish your message (guest on Your Intended Message podcast)
Professionals know how to communicate. For many, it’s an integral part of the job. But just because you’re great at writing reports, giving presentations, negotiating and running meetings doesn’t necessarily mean that you know how […]
Build a Better Practice with Sandra Bekhor, Practice Development Coach

Sandra Bekhor is proud to have contributed a chapter on 'Connecting LinkedIn to Your Marketing Plan' to 'LinkedIn® Marketing Techniques for Law and Professional Practices, 2nd Edition by Marc W. Halpert

'Marketing for Architects' is an online, on-demand course by the RAIC - Subject Matter Expert: Sandra Bekhor

Join our LinkedIn group for Toronto lawyers: Keeping it Social - A collaboration between Bekhor Management and Toronto Lawyers Association
You’re ready to make a change. But you’ve received conflicted advice about the way forward. Or no advice at all.
The first step is to get clear about your desired future and to build a plan that will enable you to take steps towards it. The surge of confidence that quite naturally follows your newfound momentum may surprise you.
Stop letting uncertainty get in the way of your version of success. Inaction breeds fear.
A clarifying coaching conversation can help you to develop a plan that carefully considers pros and cons, overcomes growth gaps and supports you with strategic tools and practical steps forward.