The internet has leveled the playing field, when it comes to law firm marketing. If you’re a lawyer today, it’s feasible for your firm to be found on search engines, no matter the size or […] Read More
Marketing Professional Services
Marketing Accounting Firms

The professionals at CPA, accounting, investing and actuarial firms are trusted advisors to any business or family. As such, it takes more to land a new file than an accounting website that matches up with a prospective […] Read More
Marketing Architecture Firms

Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval. But that’s not what emerging as a successful practice is really […] Read More
Medical Clinic Marketing

“…Sandra guided me with her instincts and experience… What I have learned through our business relationship has been indispensable.” Galen’s Watch, Sabra Way, MNIMH, Founder and Editor in Chief How do people choose their naturopaths, […] Read More
Marketing for Consulting Firms

Establishing credibility sight unseen is the key to successfully marketing professional services firms. Regardless of discipline or sector, your audience wants to know that your firm is the one that’s going to solve their problems […] Read more
Marketing and Management for Professional Services Firms

When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them […] Read more
Marketing professional services
Law Firm Marketing
The internet has leveled the playing field. If you’re a lawyer today, it’s feasible for your law firm to be found on search engines, no matter the size or location of your practice. Being found […] Read More
Marketing Accounting Firms
The professionals at CPA, accounting, investing and actuarial firms are trusted advisors to any business or family. As such, it takes more for a firm to land a job than a website that matches up with […] Read More
Marketing Architecture Firms
Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval. But that’s not what emerging as a successful practice is really […] Read More
Medical Clinic Marketing
“…Sandra guided me with her instincts and experience… What I have learned through our business relationship has been indispensable.” Galen’s Watch, Sabra Way, MNIMH, Founder and Editor in Chief How do people choose their naturopaths, […] Read More
Marketing for Consulting Firms
Establishing credibility sight unseen is the key to successfully marketing a consulting firm. Regardless of discipline or sector, your audience wants to know that your firm is the one that’s going to solve their problems […] Read more
How We Work
When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them […] Read more
Generous Comments from our Clients
Looking for a marketing professional, was like being swarmed by vendors on a hot destination beach… When I first met Sandra, I immediately knew...
Caprara Barristers
Joseph G. Caprara, Managing Partner
Sandra is an extremely clear thinker, and has demonstrated tremendous insight into our business. She has become a very valuable member of the DSEL team…
DSEL
David Schaeffer, P.Eng.
...Aside from the fact that her starting point of understanding was well ahead of most, what impressed me was that she took this a step further…
Stansbury & Company
Doug Stansbury, CPA, CA
…She is skilled at drawing out the personal culture of her clients and blending this with the outcome objectives to produce results...
Cosgrove
Catherine Moffitt, Associate
The marketing pieces that have resulted not only convey my credentials and experience, they also reflect my values, beliefs and personality...
Summit Natural Health Centre
Dr. Janet McKenzie, BSN, MBA, ND
Sandra was a great partner who helped me define just the right voice and tone that conveyed the essence and heart of my practice…
Federman
Mark Federman, Ph.D
Resources for Law, Accounting, Architecture, Medical and Consulting Practices

Climbing the social media tree [Infographic]

The Future of Video: 5 Predictions for 2017 [whitepaper]

Great law firm web design – A roadmap (41 examples!)
Recent articles from our blog

Post-pandemic law firm marketing (19 legal influencers chime in)
What should post-pandemic marketing for law firms look like? Remote work. Court closures. A market that’s been irreversibly shaken up. The past few months have been quite the whirlwind. While the world, our country, province […]

LinkedIn best practices for lawyers (13 tips for success)
Are we deep enough into the social media game, that there is such a thing as LinkedIn best practices for lawyers? By numbers alone, it would seem that Toronto lawyers are starting to take serious […]

LinkedIn books for lawyers: An interview with author Marc Halpert (videos)
If you’re connected with either myself or Marc Halpert on LinkedIn, the author of several LinkedIn books for lawyers, you’ll know that we don’t just preach about best LinkedIn marketing techniques. Our knowledge extends beyond […]

57 Women leaders inspiring positive change in our lifetime
The idea for a post on women leaders inspiring positive change came from an activity at my Toastmasters club. I signed up to develop an improv game (‘table topics,’ for those familiar) for a joint […]

Professional Services Marketing (Interview with Author, Book Review)
Last December, I posted a photo of one of my bookshelves on LinkedIn, asking my connections to recommend a great read for the winter break. Mike Schultz noticed his book, Professional Services Marketing, sitting up there on my shelf! Indeed, it’s a […]

LinkedIn for lawyers: What’s next? (13 pros chime in!)
The debate is over. LinkedIn is for lawyers! The question used to be, should I be there at all? Now, it’s how can I use the site better, to go beyond the occasional like and […]