The internet has leveled the playing field, when it comes to law firm marketing. If you’re a lawyer today, it’s feasible for your firm to be found on search engines, no matter the size or […] Read More
Marketing Accounting Firms
The professionals at CPA, accounting, investing and actuarial firms are trusted advisors to any business or family. As such, it takes more to land a new file than an accounting website that matches up with a prospective […] Read More
Marketing Architecture Firms
The successful marketing of architecture firms isn’t about sizzle. Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval. But that’s […] Read More
Medical Clinic Marketing
“…Sandra guided me with her instincts and experience… What I have learned through our business relationship has been indispensable.” Galen’s Watch, Sabra Way, MNIMH, Founder and Editor in Chief How do people choose their naturopaths, […] Read More
Marketing for Consulting Firms
Establishing credibility sight unseen is the key to successfully marketing professional services firms. Regardless of discipline or sector, your audience wants to know that your firm is the one that’s going to solve their problems […] Read more
Marketing and Management for Professional Services Firms
When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them […] Read more
Resources for Law, Accounting, Architecture, Medical and Consulting Practices
Climbing the social media tree [Infographic]
Marketing Strategies for Law Firms: The Ultimate Q&A
Law firm logo design – An exhaustive illustration (42 leading examples critiqued)
Great law firm web design – A roadmap (41 examples!)
Take your practice where you want to go [marketing for lawyers seminar]
A “Business Coaching for Lawyers” Explainer | SlawTips
6 LinkedIn Do’s & Don’ts
Does your law firm need a marketing plan? (Some do, some don’t)
A fruitful LinkedIn profile [infographic]
RECENT PODCASTS AND BLOGS
Post-pandemic law firm marketing (19 legal influencers chime in)
What should post-pandemic marketing for law firms look like? Remote work. Court closures. A market that’s been irreversibly shaken up. The past few months have been quite the whirlwind. While the world, our country, province […]
LinkedIn best practices for lawyers (13 tips for success)
Are we deep enough into the social media game, that there is such a thing as LinkedIn best practices for lawyers? By numbers alone, it would seem that Toronto lawyers are starting to take serious […]
LinkedIn books for lawyers: An interview with author Marc Halpert (videos)
If you’re connected with either myself or Marc Halpert on LinkedIn, the author of several LinkedIn books for lawyers, you’ll know that we don’t just preach about best LinkedIn marketing techniques. Our knowledge extends beyond […]
57 Women leaders inspiring positive change in our lifetime
The idea for a post on women leaders inspiring positive change came from an activity at my Toastmasters club. I signed up to develop an improv game (‘table topics,’ for those familiar) for a joint […]
Professional Services Marketing (Interview with Author, Book Review)
Last December, I posted a photo of one of my bookshelves on LinkedIn, asking my connections to recommend a great read for the winter break. Mike Schultz noticed his book, Professional Services Marketing, sitting up there on my shelf! Indeed, it’s a […]
LinkedIn for lawyers: What’s next? (13 pros chime in!)
The debate is over. LinkedIn is for lawyers! The question used to be, should I be there at all? Now, it’s how can I use the site better, to go beyond the occasional like and […]
