The internet has leveled the playing field, when it comes to law firm marketing. If you’re a lawyer today, it’s feasible for your firm to be found on search engines, no matter the size or […] Read More
Marketing Accounting Firms
The professionals at CPA, accounting, investing and actuarial firms are trusted advisors to any business or family. As such, it takes more to land a new file than an accounting website that matches up with a prospective […] Read More
Marketing Architecture Firms
The successful marketing of architecture firms isn’t about sizzle. Fancy photos are fabulous, bells and whistles add interest to a website and getting published in glossy magazines is a public nod of approval. But that’s […] Read More
Medical Clinic Marketing
“…Sandra guided me with her instincts and experience… What I have learned through our business relationship has been indispensable.” Galen’s Watch, Sabra Way, MNIMH, Founder and Editor in Chief How do people choose their naturopaths, […] Read More
Marketing for Consulting Firms
Establishing credibility sight unseen is the key to successfully marketing professional services firms. Regardless of discipline or sector, your audience wants to know that your firm is the one that’s going to solve their problems […] Read more
Marketing and Management for Professional Services Firms
When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them […] Read more
Resources for Law, Accounting, Architecture, Medical and Consulting Practices
Climbing the social media tree [Infographic]
Marketing Strategies for Law Firms: The Ultimate Q&A
Law firm logo design – An exhaustive illustration (42 leading examples critiqued)
Great law firm web design – A roadmap (41 examples!)
Take your practice where you want to go [marketing for lawyers seminar]
A “Business Coaching for Lawyers” Explainer | SlawTips
6 LinkedIn Do’s & Don’ts
Does your law firm need a marketing plan? (Some do, some don’t)
A fruitful LinkedIn profile [infographic]
RECENT PODCASTS AND BLOGS
Taking the risk out of big scary change in professional practice! Guest: Bonnie Wisener
This is the inaugural episode of Get in the Driver’s Seat! We’re telling stories about leadership moments in small to mid size professional practices. I’m your host, Sandra Bekhor, Practice Management Coach at Bekhor Management. […]
Professional service firms, polish your message (guest on Your Intended Message podcast)
Professionals know how to communicate. For many, it’s an integral part of the job. But just because you’re great at writing reports, giving presentations, negotiating and running meetings doesn’t necessarily mean that you know how […]
Gain clarity on your sales directives and get back in the driver’s seat (guest on K2 Sales Podcast)
Call it what you want, but there’s an element of sales in every professional’s role. Avoiding it or telling ourselves we can’t do it because we’re too introverted or it’s not the right image is […]
Marketing and social media for lawyers (guest on Canadian Bar Association podcast)
My initiation into podcasting was both entertaining and a little terrifying! My spouse, Garry Wise, senior lawyer at Wise Law, and I were guests together on The Every Lawyer, a Canadian Bar Association podcast. We […]
Post-pandemic law firm marketing (19 legal influencers chime in)
What should post-pandemic marketing for law firms look like? Remote work. Court closures. A market that’s been irreversibly shaken up. The past few months have been quite the whirlwind. While the world, our country, province […]
LinkedIn best practices for lawyers (13 tips for success)
Are we deep enough into the social media game, that there is such a thing as LinkedIn best practices for lawyers? By numbers alone, it would seem that Toronto lawyers are starting to take serious […]
