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You are here: Home / Law Firm Marketing / Law Firm Videos

Law Firm Videos

Most lawyers will have noticed that buyer behaviour has changed in recent years. When given a referral from a trusted source, prospective clients will still visit a website before making contact. They want to see for themselves if there’s a fit. Since it’s one step closer to actually meeting someone face-to-face, your law firm video will just ratchet that instinct up a few notches.

So, it’s just a matter of time before every law firm develops videos. Those that jump on the bandwagon now will generate equity for years to come.

What makes law firm videos compelling?

Deciding to develop video, however, is the easy part. The challenge is resonating with your audience.  But how?

Nobody is a captive audience. Video must go beyond informing and be compelling.

The same way a great law firm logo, tagline or website does. By beginning with a clear and compelling strategy focused – not on yourselves – on your bull’s eye target audience. Remember, nobody has to watch your video.  They will only be compelled to watch it, if it helps them feel better about their problems, gives them confidence in a solution or connects them to someone they can trust.

Video isn’t just a production or Search Engine Optimization exercise. It’s virtual ambassadorship. Ask yourself if you really want to use video for your law firm, not just because you feel you should, but to get more out of your law firm’s marketing plan. If your answer is yes, go beyond the standard self-promotional, talking head video. Create a vision for something thoughtful and engaging. In doing so, you will maximize the possibility your market will watch, share and, most importantly, act.

Law firm marketing and management:

To discuss how we can work together to build and enhance your law firm, contact us for an initial consultation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.

Please visit the following pages, to learn more about our law firm marketing services:

  • Law Firm Marketing
  • Legal Marketing Plan
  • Law Firm Logos
  • Law Firm Websites
  • Marketing Strategies for Law Firms
  • Planning a Law Firm Retreat

PUBLISHED LAW FIRM MARKETING ARTICLES

CBA PracticeLink

Set your people up to succeed – Every last one of them

...Have you ever wondered how far the people at your law firm could go if they were set up to reach their highest potential? Is it even feasible to consider doing this for every single person at the firm?…

Strategy the key to getting things done on a firm retreat

...the most important way to make law firm retreats effective is the pre-retreat work…

SlawTips

Is Your Website in Need of a Makeover?

...if you’re wondering, if it’s time for a makeover or even a complete overhaul, it might be helpful to familiarize yourself with some of the qualities that exemplify modern websites:…

Lawyers, Don’t Miss This Step in Your Marketing Plan

...it stands to reason that the basic structure of a marketing plan that say sells detergent doesn’t quite cut it for lawyers. Aside from the obvious difference in the implementation of the plan, there’s a critical step missing…

The Lawyer's Daily

Marketing playing vital role in a growing online world (for lawyers)

...is what the Internet brings to the table really that new? Or is it just an extension of the, albeit lighter, marketing efforts lawyers were already making 20 years ago, whether to secure new files, recruit talent or simply generate exposure?...

Marketing and Management for Professional Services Firms

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Our approach is focused on what really works to build and enhance Canadian, professional services firms. We invite you to book an initial consultation to discuss your practice goals.

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