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You are here: Home / Law Firm Marketing / Legal Marketing Plan

Legal Marketing Plan

Aside from the given need for a law firm website, business cards and signage, there are many uncertainties when it comes to the legal marketing plan. Here are some of the issues we hear about most frequently from our clients.

Questions about the legal marketing plan:

  • “We don’t have a common mission, vision or purpose tying us together. Direction has always been set at the area of practice or individual lawyer level.”
  • “Consistency is lacking in our messaging and graphics.”
  • “From logo to website development, social media, direct marketing and networking, there are so many options that we just don’t know where to focus our time and energy.”
  • “We haven’t seen much in the way of return on our efforts to date, so we’re wondering if it’s even a good use of our time.”
  • “Everyone says they’re going to blog, tweet, speak or get published… but after a few attempts, it usually gets pushed to the back burner.”
  • “We don’t want anything out there that isn’t up to our standards and, when it comes to marketing, we’re not sure how to manage quality.”

Most law firms spend considerable time and money on their marketing just trying to keep up with other firms. And, although the need to be current and visible is real, there’s usually a better way. If your firm is experiencing any of these scenarios, it may be time for some planning.

The value of a legal marketing plan:

Aside from the obvious benefits – a strategic approach to pursue your practice development goals and a solid business case to justify your budget – a legal marketing plan can also have other positive, unintended consequences critical to a law firm’s success. It can be the first and most decisive step towards developing a meaningful mission and vision for the firm. As well, a marketing plan that accounts for the individual interests and talents of participants can tap into the motivation that’s critical for implementation.

“Sandra played a big part in the successful launch of my new law firm in early 2020. From a couple sessions of me doing stream of consciousness about my vision and views for my business, she prepared a good strategy and deliverables to bring it all to light and in a way that captured my vision and resonated with my audience…” Common Ground Condo Law, Chris Jaglowitz, Condominium Lawyer

Despite the value of a legal marketing plan, it’s equally important to stay nimble and responsive, to reassess and adjust on a regular basis. The right balance between formal planning and entrepreneurial spirit is key to minimizing risk and maximizing opportunity.

Law firm marketing and management:

To discuss how we can work together to build and enhance your law firm, contact us for an initial consultation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.

Please visit the following pages, to learn more about our law firm marketing services:

  • Law Firm Marketing
  • Law Firm Logos
  • Law Firm Websites
  • Law Firm Videos
  • Marketing Strategies for Law Firms
  • Planning a Law Firm Retreat
https://www.youtube.com/watch?v=jSnD8nTaBk0&t=5s

PUBLISHED LAW FIRM MARKETING ARTICLES

CBA PracticeLink

Set your people up to succeed – Every last one of them

...Have you ever wondered how far the people at your law firm could go if they were set up to reach their highest potential? Is it even feasible to consider doing this for every single person at the firm?…

Strategy the key to getting things done on a firm retreat

...the most important way to make law firm retreats effective is the pre-retreat work…

SlawTips

Is Your Website in Need of a Makeover?

...if you’re wondering, if it’s time for a makeover or even a complete overhaul, it might be helpful to familiarize yourself with some of the qualities that exemplify modern websites:…

Lawyers, Don’t Miss This Step in Your Marketing Plan

...it stands to reason that the basic structure of a marketing plan that say sells detergent doesn’t quite cut it for lawyers. Aside from the obvious difference in the implementation of the plan, there’s a critical step missing…

The Lawyer's Daily

Marketing playing vital role in a growing online world (for lawyers)

...is what the Internet brings to the table really that new? Or is it just an extension of the, albeit lighter, marketing efforts lawyers were already making 20 years ago, whether to secure new files, recruit talent or simply generate exposure?...

Marketing and Management for Professional Services Firms

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Our approach is focused on what really works to build and enhance Canadian, professional services firms. We invite you to book an initial consultation to discuss your practice goals.

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Telephone: 416-969-9600
Email: [email protected]

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