Marketing playing vital role in a growing online world was previously published in The Lawyers Weekly, November 11, 2016 issue.
This article is a roundtable discussion among lawyers that have each, in their own way, been doing a bit of experimenting with their legal marketing plan.
Here is a short excerpt:
The Internet has brought marketing to the forefront for lawyers and other professionals. Social media, blogs, videos, websites…in many ways, everything’s changed.
But, on the other hand, is what the Internet brings to the table really that new? Or is it just an extension of the, albeit lighter, marketing efforts lawyers were already making 20 years ago, whether to secure new files, recruit talent or simply generate exposure?…