Marketing playing vital role in a growing online world was previously published in The Lawyers Weekly and The Lawyer’s Daily, November 11, 2016 issue. This article is a roundtable discussion among lawyers that have each, in their own way, been doing a bit of experimenting with their legal marketing plan. Here is a short excerpt: […]
Sponsorships more than just ‘slapping on a logo’
I was recently interviewed by Simon Hally at The Lawyer’s Daily (previously The Lawyers Weekly) about the role of sponsorships in the marketing of a law firm. Here is a short excerpt: …“It’s not just a matter of slapping on a logo,” says marketing consultant Sandra Bekhor, who specializes in advising professional practices such as […]
In search of the ideal client
I was interviewed by Grant Cameron at The Lawyer’s Daily (previously The Lawyers Weekly) about the challenge of finding the ideal client, a process that begins long before you begin advertising. Here is a short excerpt: …“Twenty per cent of the files that you’ve worked on probably represent 80 per cent of your profit or the strategic type of […]
Getting creative with gift-giving at law firms
I was recently interviewed by Grant Cameron at The Lawyers Weekly on memorable promotional products for law firms. The article spans the practical and the innovative. Here is a short excerpt: Sandra Bekhor, president of Bekhor Management in Toronto, believes giveaways can enhance awareness and goodwill with prospective clients, employees and recruits, although it won’t […]
Law firms – Craft the right message to stand out from crowd
I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on crafting a branding message for law firm marketing. In her article she demonstrates that the subject is somewhat controversial. Here is a short excerpt from her article: Branding is as much an internal exercise as it is an external one, adds Bekhor. Often, however, companies […]
Going bigger might not always be better – Expanding your law firm requires careful analysis
We often use growth as a metaphor for success. But is it really? Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article ‘Going bigger might not always be better’, in which I was quoted. Here is a short excerpt: …“Whatever your goals are, make sure you are […]
Maximizing the value of referrals to law firms
I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on maximizing the value of referrals to law firms. Here is a short excerpt from her article: Lawyers should step back and consider what would motivate someone to send a client their way, says Sandra Bekhor, a marketing consultant. “Beyond great service, knowledge and experience, point of difference […]
A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it
A firm handshake for unsure times written by Sandra Bekhor, was published by The Lawyers Weekly (May 30, 2014 issue). It used to be that whether you were a partner, employee or client of a law firm, trustworthy behaviour wasn’t just an expectation, it was a given. You could count on a handshake. What about now? What […]
Should law firms open a satellite office?
I was recently interviewed by Kim Arnott at The Lawyers Weekly about the pros and cons of law firms opening satellite offices. Here’s a short excerpt: …“Make sure your first house works well before you open a second house,” advises Bekhor. Maximize the efficiency and cost-effectiveness of your main office with good procedures, clear policies and well-communicated […]
Find the path to your law firm’s success – The five-year mark is critical to assess and adjust your focus
I was recently interviewed about the path to success for law firms by Megan O’Toole at The Lawyers Weekly. Here is a short excerpt from the article: …“The best way to attract more profitability is first of all to understand what is profitable for you, and then to turn your professional identity into all that. Your marketing needs to […]
