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You are here: Home / Marketing Architecture Firms / Marketing for Architects Course by RAIC

Marketing for Architects Course by RAIC

Marketing for Architects Lesson Units 1-4 are now available to stream! BONUS: Lesson Unit 1: Introduction to Marketing is FREE for RAIC Members. Get started building the practice you want today!
Subject Matter Expert: Sandra Bekhor, Practice Development Consultant, M.B.A., B.Sc. Architecture

Marketing for Architects Lesson Units 1-4 are now available to stream! BONUS: Lesson Unit 1: Introduction to Marketing is FREE for RAIC Members. Get started building the practice you want today!

A comprehensive, on-demand, marketing course for the Architecture, Engineering and Construction (AEC) industry by the Royal Architectural Institute of Canada (RAIC):

In Marketing for Architects you’ll learn the fundamentals of marketing, business development and networking, and how to apply them directly to your professional service firm. This on-demand course begins with an introduction to marketing for the Architecture, Engineering and Construction (AEC) industry, and provides participants with the skills and tools necessary to create a marketing plan, deliver client-focused messaging, and build a pipeline of prospective clients.

Course Features

  • A tailored course workbook that participants can complete as they take the course,
  • FREE* first lesson unit to get your started with setting your goals,
  • Flexible learning – take the lesson units at your own pace,
  • Content is tailored to architects and you can find everything you need in one spot —don’t go searching for information on how to market, we’ve done all the hard work for you,
  • Feel confident in your marketing plan and practice goals – this course gives you the tools to set your goals, make decisions and implement them.

*Free for RAIC Members

To learn more about and register for this course, please visit the Marketing for Architects course page at the RAIC.

Coaching and consulting for architecture firms:

To discuss how Bekhor Management can work with you to build and enhance your architecture, engineering, urban design, landscape design or interior design firm, contact us for an initial consultation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.

Please visit the following pages, to learn more about the architect marketing services offered by Bekhor Management:

  • Practice Development Coach
  • Marketing Architecture Firms
  • Marketing Plans for Architects
  • Websites for Architecture Firms
  • Architecture Firm Videos

Articles by Sandra Bekhor that are related to the Royal Architectural Institute of Canada‘s (RAIC’s) Marketing for Architects course:

Marketing plans for professional practices [infographic]

Architects, are you choosing a safe image over a powerful one?

Why do architects sell themselves short with predictable websites?

One key takeaway from ‘Turning strangers into clients’, a social media webinar

Takeaway #2 from ‘Turning strangers into clients’, a social media roadmap for architects

https://www.youtube.com/watch?v=NT2JJqKolGc

PUBLISHED ARCHITECTURE FIRM MARKETING ARTICLES AND VIDEOS

Business of Architecture Show
How to Turn Strangers into Clients [Video]

In this episode of the Business of Architecture show, you’ll discover:

  • – How to avoid the #1 social media marketing mistake
  • – How to not use social media as a marketing crutch – do this instead
  • – How to connect with cold contacts without being salesy or spammy
  • – Google killer? This new, hot search platform is perfect for architects
  • – The simple strategy that will simplify your marketing (and make it twice as effective)

 

Business of Architecture Show
How to Turn Competition into Referrals [Video]

In this episode of the Business of Architecture show, you’ll discover:

  • – How to turn your competition in referrals
  • – How to leverage and cultivate partnerships in your own practice
  • – How to tap in to your unique position to create compelling videos that hook your audience
  • – How to make your video marketing effective
  • – How to produce valuable content for your audience

 

Business of Architecture
The Untapped Marketing Goldmine for Architects: Video Marketing

…Architects are positioned like no other professional to leverage video in their marketing campaigns. The firms that grab hold of this tool to do something as exciting and innovative as their firms’ work? They’re next year’s winners. Life moves by pretty fast on the internet…

Marketing and Management for Professional Services Firms

  • Law Firm Marketing
  • Marketing Architecture Firms
  • Marketing for Consulting Firms

Book a consultation

Our approach is focused on what really works to build and enhance Canadian, professional services firms. We invite you to book an initial consultation to discuss your practice goals.

1112 Eglinton Ave West
Toronto, Ontario
M6C 2E2

Telephone: 416-969-9600
Email: [email protected]

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