If you had to pay thousands of dollars to have a LinkedIn profile, to appear in search results on the LinkedIn platform or to post updates in LinkedIn groups, would you change what you posted? Do you hold social media to the same standards that you would hold a print publication, a mailing or other out of pocket marketing activity?
Think about it.
Doesn’t time lost on failed marketing represent opportunity cost? What could have been happening with your practice, if you’d tried something else? And isn’t your time worth money?
So, if you were to treat your social media marketing like advertising, what could you do differently? Here are some questions to give you ideas:
- Read your LinkedIn title. Does it read like a headline for an ad or a bare bones description of your actual job title or profession? If someone were to pull up a search would your title give them reason to click into your profile?
- Few names of professional practices communicate point of difference. If your firm falls into this category, would you consider extending your brand with a tagline? And placing your tagline beside your firm name, together in the ‘company name’ area of your profile?
- Look at your photo. Does it fit with your messaging? Does it communicate artistry, thoughtfulness, confidence or other qualities that would be a fit with your brand?
Rethink the way you perceive social media marketing.
It’s not a tax form. It’s advertising. Go beyond simply sharing the facts. Start packaging them in a manner that pops from the clutter, connects with your target audience and communicates your valued difference… starting with your title.
‘Turning strangers into clients: A social media roadmap for interior designers and architects’, is the title of a webinar that I recently delivered for Interior Designers of Canada (IDC). It was packed with ideas – large and small. This was one key takeaway that I wanted like to share with our readers.