Architects that use their voice about what isn’t working for them – in policy, in workplace equality and other aspects of our built environment – effect change. Every voice counts. Branding isn’t just about a pretty logo (not that it hurts!). — Related articles: The Risky Business of Marketing Your Point of Difference Architects, […]
Architects, should you think about profit first?
There’s a new column at Toronto Marketing Blog. In ‘The quick tips corner’, we will be sharing really short professional practice development tips inspired by conversations we’ve had on social media. So, for today’s tip, we will begin with a practice management question. Should architects and other professionals think about profit first? You won’t be able […]
The single biggest web marketing mistake everyone (almost) is making…
We’ve come to turn to the internet for, well, nearly everything. While much of that is enriching to our businesses (and our very lives), are we deluding ourselves into thinking that the internet has become a panacea for all our marketing woes? And is it possible that we’ve been lulled into relying on it for […]
How To Raise Your Fees 276%
How To Raise Your Fees 276% was written by guest blogger Enoch Sears. Enoch is the founder and publisher of the Business of Architecture show and principal architect at Enoch Sears Architect. A man was having a hard time choosing an architect to renovate his home. Time was running out, and he needed to make […]
Who is your real market?
If you’re a client of ours or a regular at Toronto Marketing blog, you’ve probably heard me say this before… social media isn’t a revolutionary way to market. It’s just a new vehicle. Consequently, the best way to generate results (since they don’t accept likes and follows at the bank yet!) is to apply traditional […]
2 P’s that drive success for professional practice
Many areas of professional practice development are teeming with controversy. But everyone seems to agree on one thing. Professional services are not consumer goods… and that difference should be reflected in marketing. Before speaking with Enoch Sears about this topic on the Business of Architecture, I arrived at a realization that summed it up. […]
Takeaway #2 from ‘Turning strangers into clients’, a social media roadmap for architects
I just got back from speaking at the Ontario Association of Architects (OAA) conference in Hamilton. My session was called ‘Turning strangers into clients’, a social media roadmap for architects. I’ve already shared one takeaway after giving a webinar on this topic to the Interior Designers of Canada (IDC) last November. But it’s a really deep subject, […]
One key takeaway from ‘Turning strangers into clients’, a social media webinar
Do you treat your social media marketing like advertising? If you had to pay thousands of dollars to have a LinkedIn profile, to appear in search results on the LinkedIn platform or to post updates in LinkedIn groups, would you change what you posted? Do you hold social media to the same standards that you […]
Why do architects sell themselves short with predictable websites?
The last few times I’ve given marketing seminars to architects, I boldly went where I haven’t gone before. I asked the audience straight up if they thought that architects, interior designers, engineers and other design professionals were using a formula to develop their websites. I was met with a resounding YES. The components themselves – beauty shots, portfolios, discussions about […]
Architects, are you choosing a safe image over a powerful one?
The Power of Image was delivered as an accredited seminar at IIDEX 2012 and the RAIC Festival of Architecture, Halifax 2013. Though the seminar explores numerous case studies, this article is based on the premise of the topic. More about this seminar is available here. Architects practice in one of the most complex, creative arenas in the […]
