I just got back from speaking at the Ontario Association of Architects (OAA) conference in Hamilton. My session was called ‘Turning strangers into clients’, a social media roadmap for architects. I’ve already shared one takeaway after giving a webinar on this topic to the Interior Designers of Canada (IDC) last November. But it’s a really deep subject, […]
Why do architects sell themselves short with predictable websites?
The last few times I’ve given marketing seminars to architects, I boldly went where I haven’t gone before. I asked the audience straight up if they thought that architects, interior designers, engineers and other design professionals were using a formula to develop their websites. I was met with a resounding YES. The components themselves – beauty shots, portfolios, discussions about […]
Architects, are you choosing a safe image over a powerful one?
The Power of Image was delivered as an accredited seminar at IIDEX 2012 and the RAIC Festival of Architecture, Halifax 2013. Though the seminar explores numerous case studies, this article is based on the premise of the topic. More about this seminar is available here. Architects practice in one of the most complex, creative arenas in the […]
Integrating Marketing for Impact in a Digital Age – Marketing White Paper for Architects
The digital component of an architect’s marketing plan isn’t just growing, it’s getting complicated. Every other day, there’s a new social media site, along with ever-changing predictions. Impact. It’s driven by decisions about where you broadcast your message. But it’s also about what you say once you get there. While the digital age has delivered […]
Q&A on Integrating Marketing for Architects Seminar
It was a lively discussion centered around 22 case studies! So, since we couldn’t get to all the questions during the session, I live tweeted them yesterday. Here’s a summary from our very first twitter chat. For those not yet familiar with twitter, please forgive the brevity but each line had to fit in 140 characters or […]
What Colour Should I Paint My Logo?
What do you need to consider before making the significant (and potentially stressful) decision about your logo colours? In marketing, colour often carries deep seated and subliminal meaning. Whether they know it or not, people respond to the colour of a logo emotionally.Think about it. How often have you heard anger described as ‘seeing red’? […]
Is Social Media a Good Fit for Architects, Engineers, Accountants and Healthcare Professionals?
This is not a new debate. Just as 20 years ago Architects, Engineers, Accountants and healthcare professionals hotly debated the dangers of any form of marketing, the discussion continues, though it takes a new focus. Professionals have become quite accustomed to the idea of branding and marketing their professional practices and many have embraced […]
Sales Letters That Open Doors for Professional Practices
They are one of the most cost effective and powerful ways to open doors with valuable referrals network, prospective clients and the media, yet sales letters continue to be under leveraged by Architects, Engineers, Naturopaths, Chiropractors, Accountants and other professional practices. Don’t let the fact that a sales letter doesn’t require programming or graphic design fool […]
Start-Up Resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and Other Professional Practices
The Complete Start-Up Guide is a good start-up resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices. This won’t be your grandfather’s… practice. Building a successful… practice in today’s competitive market requires a solid business plan, a modern infrastructure and a polished marketing strategy. Start-ups that thrive do so by focusing […]
Create a Value-Driven and Sustainable Professional Practice
At my Toronto marketing firm, I have gone through the process of honing in a value-driven and sustainable practice strategy for Accountants, Interior Designers, Architects, Engineers, Dentists, Naturopaths, Nutritionists, Chiropractors and other Complementary and Alternative Medical practitioners. I have found that it is not uncommon for professionals to convince themselves that their valued point of […]
