Today, any professional thinking about developing an app for a professional practice might be intuitively tempted though not yet certain what the point would be. Apps are still quite dominated by the media, magazines, books, directories, games and tools. But, where there’s technology, there are also early adopters. So, here are a few examples of […]
Chatting About Marketing for Professional Practices
Here’s a light video of a chat I had about marketing for professional practices with Susan Mallin, an investment advisor in Toronto. It is a useful overview for anyone considering working with a marketing professional for the first time. It is also an introduction to my personal philosophy on the subject, something that is most […]
Trademarks and Your Professional Practice – Q & A with Trademark Specialists
Over the past decade, small to mid-sized professional practices have demonstrated unprecedented interest in branding. The resulting names, logos, taglines and marketing campaigns contribute to the goodwill and equity of the business but it remains without any actual trademark protection. To what extent should a practice invest in obtaining a registered trademark? I interviewed Kelly […]
Sales Letters That Open Doors for Professional Practices
They are one of the most cost effective and powerful ways to open doors with valuable referrals network, prospective clients and the media, yet sales letters continue to be under leveraged by Architects, Engineers, Naturopaths, Chiropractors, Accountants and other professional practices. Don’t let the fact that a sales letter doesn’t require programming or graphic design fool […]