Over the past decade, small to mid-sized professional practices have demonstrated unprecedented interest in branding. The resulting names, logos, taglines and marketing campaigns contribute to the goodwill and equity of the business but it remains without any actual trademark protection. To what extent should a practice invest in obtaining a registered trademark? I interviewed Kelly […]
Tagline – Definition
Tagline – Definition A tagline is a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It presents a valuable opportunity to communicate point of difference, promises, solutions or benefits, on everything from letterhead to website. The tagline is a particularly good fit for architects, engineers, accountants, naturopaths […]
Slogan Examples
All my clients at my Toronto marketing firm know that I am a huge proponent of slogans for professional practices. The power of a compelling slogan such as Nike’s “Just Do It” is well known. Yet slogans are often overlooked within branding strategies for professional practices. From letterhead and signage to websites, a slogan […]