Maximize Marketing in an Increasingly Complex, Digital World was previously published in Canadian Vet, January 2012. Most veterinarians consider expanding their marketing efforts as new opportunities present themselves. From Facebook to LinkedIn and Twitter, we’ve accumulated quite a few new opportunities over recent years. In fact, the list continues to expand before our very eyes […]
Becoming a Meaningful Brand
Becoming a Meaningful Brand was previously published in Canadian Vet, May / June 2011. As a veterinarian, is there a zone where your energy and interest peaks because of how you feel about a type of service, circumstance, or challenge? Have you noticed how others respond to you when you are in that zone? It […]
Strategic Social Media Marketing for Veterinary Practices
Strategic Social Media Marketing for Veterinary Practices was previously published in Canadian Vet, September / October 2009. As social media mania reaches ever-increasing heights, veterinarians and other professionals have taken notice. With the availability of Facebook, LinkedIn, Twitter, blogs, and other web 2.0 applications, professional practices face challenging questions: What role, if any, can web […]
Winning in the Recession – A Primer for Canadian Professional Practices
Winning in the Recession was published by Canadian Vet – July / August 2009. Nobody knows exactly how long it will endure, but one thing is for certain, a number of Canadian professional practices will emerge as winners in the recession. The question is, which ones? What distinguishes these Architects, Engineers, Interior Designers, Dentists, Veterinarians, […]
