M.B.A., B.Sc. Physiology, B.Sc. Architecture
Practice Development Consultant
In September 2005, I launched Bekhor Management. It was a return to my roots – architecture and healthcare –as a consultant. A natural fit. Ironically, it was neither of these fields that was the inspiration for my business. Rather, it was a marketing and planning exercise for a law firm. The extent to which this work delivered immediate benefit was an eye opener. It illustrated the very real need for strategic thinking about a professional practice as a business. The vision took flight. Today, I have clients that date back to when I founded my firm. It’s been truly gratifying to watch them strengthen year after year, from the opening of branch offices to owning a niche market, successful relaunches, restructuring, retreats and more.
For some, all they needed was a single focused program.
For others, I became the firm’s go-to business and marketing specialist for any challenge or opportunity, large or small. With every step we took– from developing strategic and marketing plans, to implementing programs and coaching individual leaders – our continuing relationship enabled deeper knowledge about the firm and its people. Regardless, of the immediate priority – generating new clients, attracting quality files, retaining talent, building bench strength or establishing accountability – ultimately, our work together enabled growth, sustainability and profit.
As a long time advocate of leveraging sound business and marketing principles within professional practice, I regularly contribute to several professional publications, including The Lawyers Weekly, SlawTips, The Bottom Line and The Pulse – Ontario Association of Naturopathic Doctors. I also frequently speak at professional conferences, symposiums and online events. Some notable, recent examples include: ‘Video Marketing –The 1.8 Million Word Promotion’ and ‘Turning Strangers into Clients’, a topic that’s been requested by three distinct professional bodies: Ontario Association of Architects (OAA), Interior Designers of Canada (IDC) and Association of Perinatal Naturopathic Doctors (APND).
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