Marketing and Management for Canadian Professional Practices

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You are here: Home / Marketing and Management for Professional Services Firms / Sandra Bekhor

Sandra Bekhor

Practice Development Coach and Consultant

M.B.A., B.Sc. Physiology, B.Sc. Architecture

Sandra Bekhor - Practice development consultant

(416)-969-9600
[email protected]

In September 2005, I launched Bekhor Management, as a Toronto-based, Practice Development Coach and Consultant focused on small to mid-sized firms. It was a return to my roots – architecture and healthcare. A natural fit. Ironically, it was neither of these fields that was the inspiration for my business. Rather, it was a marketing and planning exercise for a law firm. The extent to which this work delivered immediate benefit was an eye opener. It illustrated the very real need for strategic thinking about a professional practice as a business. The vision took flight. Today, I have clients that date back to when I founded my firm. It’s been truly gratifying to watch them strengthen year after year, from the opening of branch offices to owning a niche market, successful relaunches, restructuring, retreats and more.

For some, all they needed was a single focused program.

For others, I became the firm’s go-to business and marketing specialist for any challenge or opportunity, large or small. With every step we took– from developing strategic and marketing plans, to implementing programs and coaching individual leaders – our continuing relationship enabled deeper knowledge about the firm and its people. Regardless, of the immediate priority – generating new clients, attracting quality files, retaining talent, building bench strength or establishing accountability – ultimately, our work together enabled growth, sustainability and profit.

As a long time advocate of leveraging sound business and marketing principles within professional practice, I regularly contribute to several professional publications, including CBA PracticeLink (The Canadian Bar Association), The Lawyer’s Daily and SlawTips, among others. I also frequently speak at professional conferences and other CPD programs. Some notable, recent examples include:

  • Leveraging LinkedIn for Lawyers (accredited program) presented to the TLA (Toronto Lawyers Association)
  • Marketing Plan Strategies to Make Your Law Firm Stand Out (accredited program) presented to the LSO (Law Society of Ontario) Solo & Small Firm Conference as well as the TLA (Toronto Lawyers Association)
  • Take Your Practice Where You Want To Go (accredited program) presented to the Canadian Bar Association (CBA), Enterprising Lawyer Series
  • Planning a Law Firm Retreat (accredited program) presented to the Canadian Bar Association (CBA), Managing Partner Roundtable

As well, in October 2018, in partnership with TLA (Toronto Lawyers Association), I co-founded, ‘Keeping it Social’, a LinkedIn group focused on small to mid-sized law firms. We meet three times a year to learn practice development tips and network. Practising lawyers and articling students in the Toronto Area can join by clicking here.

Book an initial consultation.

Connect with me on LinkedIn.

Marketing and Management for Professional Services Firms

  • Law Firm Marketing
  • Marketing Accounting Firms
  • Marketing Architecture Firms
  • Marketing for Consulting Firms
  • Medical Clinic Marketing

OUR PUBLISHED ARTICLES

Co-ordinate Efforts to Create Strong Identity

When lawyers approach personal and firm level marketing as two distinct and independent exercises, they create needless limitation on impact…

Say it Loud, An Accountant and Proud

If accountants want to be perceived as something other than shy and boring, they need to dismiss the stereotype from their own minds first…

Read more articles on our media page

Marketing and Management for Professional Services Firms

  • Law Firm Marketing
  • Marketing Accounting Firms
  • Marketing Architecture Firms
  • Marketing for Consulting Firms
  • Medical Clinic Marketing

Book a consultation

Our approach is focused on what really works to build and enhance Canadian, professional services firms. We invite you to book an initial consultation to discuss your practice goals.

1112 Eglinton Ave West
Toronto, Ontario
M6C 2E2

Telephone: 416-969-9600
Email: [email protected]

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