Sandra Bekhor

In September 2005, I launched Bekhor Management, as a Toronto-based, Practice Development Coach and Consultant focused on small to mid-sized firms. It was a return to my roots – architecture and healthcare. A natural fit. Ironically, it was neither of these fields that was the inspiration for my business. Rather, it was a marketing and planning exercise for a law firm. The extent to which this work delivered immediate benefit was an eye opener. It illustrated the very real need for strategic thinking about a professional practice as a business. The vision took flight. Today, I have clients that date back to when I founded my firm. It’s been truly gratifying to watch them strengthen year after year, from the opening of branch offices to owning a niche market, successful relaunches, restructuring, retreats and more.

For some, all they needed was a single focused program.

For others, I became the firm’s go-to business and marketing specialist for any challenge or opportunity, large or small. With every step we took– from developing strategic and marketing plans, to implementing programs and coaching individual leaders – our continuing relationship enabled deeper knowledge about the firm and its people. Regardless, of the immediate priority – generating new clients, attracting quality files, retaining talent, building bench strength or establishing accountability – ultimately, our work together enabled growth, sustainability and profit.

As a long time advocate of leveraging sound business and marketing principles within professional practice, I regularly contribute to several professional publications, including CBA PracticeLink (The Canadian Bar Association), The Lawyer’s Daily and SlawTips, among others. I also frequently speak at professional conferences and other CPD programs. Some notable, recent examples include:

• Leveraging LinkedIn for Lawyers (accredited program) presented to the TLA (Toronto Lawyers Association)
• Marketing Plan Strategies to Make Your Law Firm Stand Out (accredited program) presented to the LSO (Law Society of Ontario) Solo & Small Firm Conference as well as the TLA (Toronto Lawyers Association)
• Take Your Practice Where You Want To Go (accredited program) presented to the Canadian Bar Association (CBA), Enterprising Lawyer Series
• Planning a Law Firm Retreat (accredited program) presented to the Canadian Bar Association (CBA), Managing Partner Roundtable

As well, in October 2018, in partnership with TLA (Toronto Lawyers Association), I co-founded, ‘Keeping it Social’, a LinkedIn group focused on small to mid-sized law firms. We meet three times a year to learn practice development tips and network. Practising lawyers and articling students in the Toronto Area can join by clicking here.

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