Marketing and Management for Canadian Professional Practices

  • [email protected]
  • 416-969-9600
  • Lawyers
    • Law Firm Coaching
    • Legal Marketing Plan
    • Law Firm Logos
    • Websites for Law Firms
    • Law Firm Videos
    • Law Firm Marketing Tips
    • LinkedIn Marketing for Lawyers
    • LinkedIn Group for Toronto Lawyers: Keeping it Social
  • Accountants
    • Practice Development Coach for Accountants
    • Marketing Plans for Accountants
    • Accounting Website Design
    • Videos for Accounting Firms
    • Marketing Articles for Accountants
  • Architects
    • Practice Development Coach for Architects
    • Marketing Plans for Architects
    • Websites for Architecture Firms
    • Videos for Architecture Firms
    • Marketing for Architects Course by RAIC
    • Speaking Engagements
  • Consulting
    • Practice Development Coach for Consultants
    • Marketing Plans for Consultants
    • Websites for Consulting Firms
    • Videos for Consulting Firms
  • Medical
    • Practice Development Coach for Medical Clinics
    • Marketing Plans for Medical Clinics
    • Websites for Medical Clinics
    • Videos for Medical Clinics
    • Speaking Engagements
    • Articles
  • Services
    • Practice Development Coach
      • Leadership Development
      • Practice Development Coaching Goals
      • Practice Development Workshops
    • Marketing
      • Branding
      • Website
      • Blog
      • Social Media
      • Video
      • SEO
      • Brochure
      • Presentations
      • Newsletter
      • Seminar
    • Management
      • Marketing Plan
      • Strategic Plan
  • About
    • Sandra Bekhor
    • Testimonials
    • Portfolio
    • Speaking Engagements
    • Contact
  • Resources
    • Podcast
    • Published Articles
    • Infographics
    • Blog
You are here: Home / Marketing for Consulting Firms / Websites for Consulting Firms

Websites for Consulting Firms

Small to mid-size consulting firms know that a great website can level the playing field with respect to their larger competitors. It can position the firm to compete with high budget marketing programs, if they are focused in message and market. Here are some specific questions raised by our clients:

  • “We believe in our work. Our clients love what we do. But we’re not sure how to communicate that level of confidence over a website.”
  • “How important are the bells and whistles to deliver impact with a blue chip, prospective client?”
  • “To compete against the big firms, what are the key things small to mid-sized consulting firms need to get right on their website?”
  • “We’re not really that concerned about Search Engine Optimization as we get a lot of referrals. But, our audience will look at our website before calling us. So, how can we maximize impact once they get there?”
  • “How can we bring more of ourselves into our site? This is the secret ingredient in our sauce!”
  • “We’ve been through this process a few times with more of a DIY mindset. But this time we’d like to take our own advice and work with a professional. What can we expect will change as a result?”

Consulting firm websites that deliver results:

Improving a website and improving results are not the same thing. 

“…we were so impressed with Sandra’s skills that we have referred her to several of our law firm clients for services in similar scope…” Cosgrove, Catherine Moffitt, Associate

The answers to these questions and more depend on the business case for your site – your goals, your target market, how your website fits into your overall marketing plan –  so that changes are driven by business requirements, rather than being rudderless improvements.

Consider what you’d like your site to accomplish. Do you want to create awareness? Generate inquiries? Improve close rate on new leads? Save time on initial consultations? Build profile? Generate media interest? Encourage loyalty? Recruit talented candidates? Shape the firm’s culture?

While each of these objectives can certainly be supported by a consulting firm’s website, each would entail a change in scope, creative direction and approach.

So, the first step towards better results is deciding which results you want.

Don’t hold back.

While there’s no one size fits all solution for consulting firm websites, one thing is for sure – generic content won’t deliver on the potential you were hoping for.  Regardless of the specific objectives you set out, you will still need to broadcast your vision in a manner that communicates what you’re doing right and why it matters.

Whether you’re considering an entirely new site or a refresh there may be a number of considerations to address before getting started.  From establishing the business case through to implementation, our approach was designed to help you sort through your questions, develop a strategy focused on the needs of your practice and build a website expected to deliver on your goals.

Marketing and management for consulting firms:

To discuss how we can work together to build and enhance your consulting firm, contact us for an initial consultation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.

Please visit the marketing, management and training sections of our website, for a complete listing of our services.

PUBLISHED ARTICLES

Delegate to break through that glass ceiling

How to delegate so it’s worry free and actually delivers on the supposed benefits, well, that is the question…

Should you bother with social media marketing?

Today’s tip is to decide once and for all if social media marketing is a waste of your time…

How to turn strangers into clients [Video]

The best way to generate results…

How to turn competition into referrals [Video]

Professional services are not consumer goods... and that difference should be reflected in marketing…

Collaborative value of a marketing consultant

There’s a wide range of possibilities between just going where the wind blows and deliberately determining the future of an accounting practice…

Marketing and Management for Professional Services Firms

  • Law Firm Marketing
  • Marketing Accounting Firms
  • Marketing Architecture Firms
  • Marketing for Consulting Firms
  • Medical Clinic Marketing

Book a consultation

Our approach is focused on what really works to build and enhance Canadian, professional services firms. We invite you to book an initial consultation to discuss your practice goals.

1112 Eglinton Ave West
Toronto, Ontario
M6C 2E2

Telephone: 416-969-9600
Email: [email protected]

Connect with us

Receive professional practice development news and resources in real time. Connect with us online.

© COPYRIGHT BEKHOR MANAGEMENT. ALL RIGHTS RESERVED.