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You are here: Home / Law Firm Marketing

Law Firm Marketing

The internet has leveled the playing field, when it comes to law firm marketing.  If you’re a lawyer today, it’s feasible for your firm to be found on search engines, no matter the size or location of your practice.  Being found doesn’t change the way people ultimately make this purchasing decision, however.

That’s still about trust, a rare constant in an ever-changing market.

Law firm marketing. What really works?

If your marketing gives your prospective clients and referrers a taste of the real experience they would have working with your law firm, you’ll be that much closer to earning their trust, sight unseen.

Trust isn’t inspired by flashy ads, scare tactics, bad acting, impersonal icons or overused phrases.  It’s inspired by total commitment to an overarching, meaningful promise.

While the information age hasn’t altered this key decision making hurdle, make no mistake about it, it has modified your market.  Today’s consumers are empowered like never before, to the point that they’re in overload.  So, while they embrace the ability to do their own research, they’ve got seconds, quite literally, for an initial screening of any law firm.

What’s on the checklist?

They’re looking for some obvious resume points, including experience, expertise, resources and, possibly, the ability to go to trial or mediate.  But they’re also searching for clues about human qualities, such as sense of judgement, style, values, empathy and understanding.  If your marketing gives your prospective clients and referrers a taste of the real experience they would have working with your law firm, you’ll be that much closer to earning their trust, sight unseen.

Figure out how to ‘package trust’ into your law firm logo, website, video and other law firm marketing efforts and you’ll also position every handshake, blog and tweet to deliver a bigger punch.

Every single time.

Law firm marketing and management:

To discuss how we can work together to build and enhance your law firm, contact us for an initial consultation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.

Please visit the following pages, to learn more about our law firm marketing services:

  • Legal Marketing Plan
  • Law Firm Logos
  • Law Firm Websites
  • Law Firm Videos
  • Marketing Strategies for Law Firms
  • Planning a Law Firm Retreat

PUBLISHED LAW FIRM MARKETING ARTICLES

CBA PracticeLink

Set your people up to succeed – Every last one of them

...Have you ever wondered how far the people at your law firm could go if they were set up to reach their highest potential? Is it even feasible to consider doing this for every single person at the firm?…

Strategy the key to getting things done on a firm retreat

...the most important way to make law firm retreats effective is the pre-retreat work…

SlawTips

Is Your Website in Need of a Makeover?

...if you’re wondering, if it’s time for a makeover or even a complete overhaul, it might be helpful to familiarize yourself with some of the qualities that exemplify modern websites:…

Lawyers, Don’t Miss This Step in Your Marketing Plan

...it stands to reason that the basic structure of a marketing plan that say sells detergent doesn’t quite cut it for lawyers. Aside from the obvious difference in the implementation of the plan, there’s a critical step missing…

The Lawyer's Daily

Marketing playing vital role in a growing online world (for lawyers)

...is what the Internet brings to the table really that new? Or is it just an extension of the, albeit lighter, marketing efforts lawyers were already making 20 years ago, whether to secure new files, recruit talent or simply generate exposure?...

Marketing and Management for Professional Services Firms

  • Law Firm Marketing
  • Marketing Accounting Firms
  • Marketing Architecture Firms
  • Marketing for Consulting Firms
  • Medical Clinic Marketing

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Our approach is focused on what really works to build and enhance Canadian, professional services firms. We invite you to book an initial consultation to discuss your practice goals.

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