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You are here: Home / Resources / Published Articles

Published Articles

Sandra Bekhor speaks, teaches and writes about marketing professional services and practice management across all professional sectors. The following is a chronological listing of published articles:

Marketing professional services articles:

Change Your Role

SlawTips – November 10, 2021

Magazine interview, article ‘Who’s The Boss?’

U of T Dentistry Magazine – Fall/Summer 2021

Book contribution, chapter ‘Connecting LinkedIn to Your Marketing Plan’

LinkedIn® Marketing Techniques for Law and Professional Practices, Second Edition – May 2021

Use your words (a 30-day challenge!)

SlawTips – May 13, 2021

Making the most of your LinkedIn profile

CBA (The Canadian Bar Association) PracticeLink – April 20, 2021

Stay connected, remotely

SlawTips – December 3, 2020

Update the most important 120 characters on your LinkedIn profile

SlawTips – September 17, 2020

A business development plan for remote working

CBA (The Canadian Bar Association) PracticeLink – July 28, 2020

Post-pandemic planning tip

SlawTips – July 9, 2020

Set small goals

SlawTips – September 26, 2019

Just start somewhere

CBA (The Canadian Bar Association) PracticeLink – July 26, 2019

Go to live events

SlawTips – June 20, 2019

The real point of a law firm logo

The Lawyer’s Daily – June 12, 2019

6 LinkedIn do’s & don’ts

Legal Business World – No. 4, 2019

A “Business Coaching for Lawyers” explainer

SlawTips – April 11, 2019 

Build a business development system

SlawTips – December 20, 2018 

Make it rain on LinkedIn

CBA (The Canadian Bar Association) PracticeLink – November 27, 2018 

There’s a new group in town!

SlawTips – November 15, 2018 

What is strategic marketing?

CBA (The Canadian Bar Association) PracticeLink – October 3, 2018 

Robots or people? Don’t make these compromises with your law firm website!

Legal Business World – August 10, 2018 

Stop commoditizing real estate law

The Lawyer’s Daily – July 30, 2018 

A mindful day!

Attorney With a Life – July 8, 2018 

Use your downtime well

SlawTips – June 21, 2018 

Extreme focus the key for personal injury lawyers

The Lawyer’s Daily – May 18, 2018 

Does your law firm need a new website?

SlawTips – May 3, 2018 

Firms need to plan their charitable giving

The Lawyer’s Daily – April 10, 2018 

7 law firm marketing myths debunked!

Legal Business World – January 11, 2018 

A new way to look at law firm marketing plans

SlawTips – December 28, 2017 

Does your law firm need a marketing plan? (some do, some don’t)

CBA (The Canadian Bar Association) PracticeLink – November 23, 2017

Is your law firm experiencing growing pains?

SlawTips – November 23, 2017 

Set your people up to succeed – every last one of them

CBA (The Canadian Bar Association) PracticeLink – September 21, 2017 

Does your law firm need more leadership?

SlawTips – July 13th, 2017

Lawyers, don’t miss this step in your marketing plan

SlawTips – June 29th, 2017

Are you avoiding succession planning?

SlawTips – May 11th, 2017

Strategy the key to getting things done on a firm retreat

CBA (The Canadian Bar Association) PracticeLink – April 20, 2017 

Talking to lawyers about words

SlawTips – March 16th, 2017

Make your next law firm retreat count!

SlawTips – January 12th, 2017

Is your website in need of a makeover?

SlawTips – November 24th, 2016

Marketing playing vital role in a growing online world

The Lawyers Weekly – November 11, 2016 issue

From wallflower to active participant on social media – for lawyers

SlawTips – August 25th, 2016

How to ask for referrals for lawyers

SlawTips – June 16th, 2016 (Part 1) & June 28th, 2016 (Part 2)

Proper delegation builds partnerships – practice management tips

The Bottom Line, Education for Accountants – Mid-May 2016

Breathe life into your marketing with video

SlawTips – April 21st, 2016 

Delegate to break through that glass ceiling

SlawTips – March 17, 2016

Should you bother with social media marketing?

SlawTips – March 3, 2016 

Sponsorships more than just ‘slapping on a logo’

The Lawyers Weekly – March 4, 2016 issue

The untapped marketing goldmine for architects: Video

The Business of Architecture show – Tuesday, December 8, 2015

How to turn strangers into clients 

The Business of Architecture Show – September, 2015

How to rurn competition into referrals 

The Business of Architecture Show – September, 2015

Strengthening your clinical team

The Pulse – Ontario Association of Naturopathic Doctors – Summer 2015, Issue 78

Mindfulness for lawyers goes mainstream

SlawTips – Friday, June 19th, 2015

Collaborative value of a marketing consultant

The Bottom Line, Government / Compliance – March 2015

In search of the ideal client

The Lawyers Weekly – April 10, 2015 Issue

Setting the stage for a business retreat

The Bottom Line, Government Compliance – March, 2015 Issue

5 tips on marketing for law firms [Video interview]

SlawTips – February 19, 2015 Issue

Lack of focus, message can kill plan

The Bottom Line – Mid-September, 2014 Issue

Go for your goals

The Pulse – Ontario Association of Naturopathic Doctors, Fall 2014, Issue 75

Craft the right message to stand out from the crowd

The Lawyers Weekly – July 11, 2014 Issue

Getting creative with gift-giving

The Lawyers Weekly – June 27, 2014 Issue

Going bigger might not always be better – expanding your law firm requires careful analysis

The Lawyers Weekly – June 6, 2014 Issue

Maximizing the value of referrals

The Lawyers Weekly – May 23, 2014 Issue

A firm handshake for unsure times: trust is no longer assumed — lawyers need to earn it

The Lawyers Weekly – May 30, 2014 Issue

Should you market yourself or your medical clinic?

The Pulse – Ontario Association of Naturopathic Doctors, Spring 2014, Issue 73

Get strategic or risk getting lost

The Bottom Line – Mid-September, 2013 Issue

Should law firms open a satellite office?

The Lawyers Weekly – September 4, 2013 Issue

Find the path to your firm’s success

The Lawyers Weekly – June 14, 2013 Issue

Co-ordinate efforts to create strong identity

The Lawyers Weekly – April 12, 2013 Issue

Say it loud, an accountant and proud

The Bottom Line – Mid-September, 2012 Issue

Maximize marketing in an increasingly complex, digital world

Canadian Vet – January 2012

Clients don’t care for sea of sameness – for lawyers

The Lawyers Weekly – January 20, 2012 Issue

Clients don’t care for sea of sameness – for accountants

The Bottom Line – Mid-September, 2011 Issue

Becoming a meaningful brand – for vets

Canadian Vet – May / June 2011

Growing your client base with drip marketing

Investment Executive – August 11, 2011

How to find your niche market

Investment Executive – August 3, 2011

Revisiting your marketing plan

Investment Executive – June 29, 2011

Creating your marketing budget

Investment Executive – June 28, 2011

Create a newsletter that gets read – Avoid dense economic data and include a call to action

Investment Executive – May 18, 2011

Create your own newsletter – Build visibility and credibility among clients and prospects

Investment Executive – May 17, 2011

Get more from LinkedIn

Investment Executive – April 19, 2011

In unstable times, display your stability

The Bottom Line – Mid-September, 2010 Issue

Before you hit “send”: These simple tips can prevent email blunders

Investment Executive – August 27, 2010

How to develop good job descriptions

Investment Executive – August 6, 2010

Strategic social media marketing for veterinary practices

Canadian Vet – September / October, 2009

Create winning formula for new economy

The Bottom Line – Mid-September, 2009 Issue

Winning in the recession – a primer for Canadian professional practices

Canadian Vet – July / August, 2009

Finding ways to weather the recession storm (Jerome Watt interviews Sandra Bekhor)

Toronto Business Times – January 2, 2009

Expert advice – A look at the consulting industry (Denise Law interviews Sandra Bekhor)

Commerce Times – November 25, 2008

Car Pool – Car sharing programs Zipcar, AutoShare and CityFlitz are going hood-to-hood to nab urbanites (Kristin Laird interviews Sandra Bekhor)
Marketing Magazine – September 29, 2008

Image a cornerstone of success

The Bottom Line – Mid-September, 2008 Issue

Health care brands that work

North York General Hospital Foundation Website – September 2008

Business Planning Tools – An OAND guide to developing business plans for Naturopathic Practices
Ontario Association of Naturopathic Doctors, Business Planning Module – May 2008

Marketing Tools – An OAND guide to developing marketing plans for Naturopathic Practices
Ontario Association of Naturopathic Doctors, Marketing Module – March 2008

Concentrate on low-hanging fruit

The Bottom Line – Mid-October, 2007 Issue

Brand Images and Communication Strategies for Architects
Ontario Association of Architects, Distance Education Workbook – December 2006 (Accredited Program)

WHITEPAPER

The Future of Video: 5 Predictions for 2017 [whitepaper]

INFOGRAPHIC

Climbing the Social Media Tree [Infographic]

VIDEO

Video Resources for Lawyers, Accountants, Architects and Other Professionals [Video]

Marketing and Management for Professional Services Firms

  • Law Firm Marketing
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  • Marketing Architecture Firms
  • Marketing for Consulting Firms
  • Medical Clinic Marketing

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