Sandra Bekhor speaks, teaches and writes about marketing professional services and practice management across all professional sectors. The following is a chronological listing of published articles:
Marketing professional services articles:
Book contribution, chapter ‘Connecting LinkedIn to Your Marketing Plan’
LinkedIn® Marketing Techniques for Law and Professional Practices, Second Edition – May 2021
Use your words (a 30-day challenge!)
SlawTips – May 13, 2021
Making the most of your LinkedIn profile
CBA (The Canadian Bar Association) PracticeLink – April 20, 2021
Stay connected, remotely
SlawTips – December 3, 2020
Update the most important 120 characters on your LinkedIn profile
SlawTips – September 17, 2020
A business development plan for remote working
CBA (The Canadian Bar Association) PracticeLink – July 28, 2020
Post-pandemic planning tip
SlawTips – July 9, 2020
Set small goals
SlawTips – September 26, 2019
Just start somewhere
CBA (The Canadian Bar Association) PracticeLink – July 26, 2019
Go to live events
SlawTips – June 20, 2019
The real point of a law firm logo
The Lawyer’s Daily – June 12, 2019
6 LinkedIn do’s & don’ts
Legal Business World – No. 4, 2019
A “Business Coaching for Lawyers” explainer
SlawTips – April 11, 2019
Build a business development system
SlawTips – December 20, 2018
Make it rain on LinkedIn
CBA (The Canadian Bar Association) PracticeLink – November 27, 2018
There’s a new group in town!
SlawTips – November 15, 2018
What is strategic marketing?
CBA (The Canadian Bar Association) PracticeLink – October 3, 2018
Robots or people? Don’t make these compromises with your law firm website!
Legal Business World – August 10, 2018
Stop commoditizing real estate law
The Lawyer’s Daily – July 30, 2018
A mindful day!
Attorney With a Life – July 8, 2018
Use your downtime well
SlawTips – June 21, 2018
Extreme focus the key for personal injury lawyers
The Lawyer’s Daily – May 18, 2018
Does your law firm need a new website?
SlawTips – May 3, 2018
Firms need to plan their charitable giving
The Lawyer’s Daily – April 10, 2018
7 law firm marketing myths debunked!
Legal Business World – January 11, 2018
A new way to look at law firm marketing plans
SlawTips – December 28, 2017
Does your law firm need a marketing plan? (some do, some don’t)
CBA (The Canadian Bar Association) PracticeLink – November 23, 2017
Is your law firm experiencing growing pains?
SlawTips – November 23, 2017
Set your people up to succeed – every last one of them
CBA (The Canadian Bar Association) PracticeLink – September 21, 2017
Does your law firm need more leadership?
SlawTips – July 13th, 2017
Lawyers, don’t miss this step in your marketing plan
SlawTips – June 29th, 2017
Are you avoiding succession planning?
SlawTips – May 11th, 2017
Strategy the key to getting things done on a firm retreat
CBA (The Canadian Bar Association) PracticeLink – April 20, 2017
Talking to lawyers about words
SlawTips – March 16th, 2017
Make your next law firm retreat count!
SlawTips – January 12th, 2017
Is your website in need of a makeover?
SlawTips – November 24th, 2016
Marketing playing vital role in a growing online world
The Lawyers Weekly – November 11, 2016 issue
From wallflower to active participant on social media – for lawyers
SlawTips – August 25th, 2016
How to ask for referrals for lawyers
SlawTips – June 16th, 2016 (Part 1) & June 28th, 2016 (Part 2)
Proper delegation builds partnerships – practice management tips
The Bottom Line, Education for Accountants – Mid-May 2016
Breathe life into your marketing with video
SlawTips – April 21st, 2016
Delegate to break through that glass ceiling
SlawTips – March 17, 2016
Should you bother with social media marketing?
SlawTips – March 3, 2016
Sponsorships more than just ‘slapping on a logo’
The Lawyers Weekly – March 4, 2016 issue
The untapped marketing goldmine for architects: Video
The Business of Architecture show – Tuesday, December 8, 2015
How to turn strangers into clients
The Business of Architecture Show – September, 2015
How to rurn competition into referrals
The Business of Architecture Show – September, 2015
Strengthening your clinical team
The Pulse – Ontario Association of Naturopathic Doctors – Summer 2015, Issue 78
Mindfulness for lawyers goes mainstream
SlawTips – Friday, June 19th, 2015
Collaborative value of a marketing consultant
The Bottom Line, Government / Compliance – March 2015
In search of the ideal client
The Lawyers Weekly – April 10, 2015 Issue
Setting the stage for a business retreat
The Bottom Line, Government Compliance – March, 2015 Issue
5 tips on marketing for law firms [Video interview]
SlawTips – February 19, 2015 Issue
Lack of focus, message can kill plan
The Bottom Line – Mid-September, 2014 Issue
Go for your goals
The Pulse – Ontario Association of Naturopathic Doctors, Fall 2014, Issue 75
Craft the right message to stand out from the crowd
The Lawyers Weekly – July 11, 2014 Issue
Getting creative with gift-giving
The Lawyers Weekly – June 27, 2014 Issue
Going bigger might not always be better – expanding your law firm requires careful analysis
The Lawyers Weekly – June 6, 2014 Issue
Maximizing the value of referrals
The Lawyers Weekly – May 23, 2014 Issue
A firm handshake for unsure times: trust is no longer assumed — lawyers need to earn it
The Lawyers Weekly – May 30, 2014 Issue
Should you market yourself or your medical clinic?
The Pulse – Ontario Association of Naturopathic Doctors, Spring 2014, Issue 73
Get strategic or risk getting lost
The Bottom Line – Mid-September, 2013 Issue
Should law firms open a satellite office?
The Lawyers Weekly – September 4, 2013 Issue
Find the path to your firm’s success
The Lawyers Weekly – June 14, 2013 Issue
Co-ordinate efforts to create strong identity
The Lawyers Weekly – April 12, 2013 Issue
Say it loud, an accountant and proud
The Bottom Line – Mid-September, 2012 Issue
Maximize marketing in an increasingly complex, digital world
Canadian Vet – January 2012
Clients don’t care for sea of sameness – for lawyers
The Lawyers Weekly – January 20, 2012 Issue
Clients don’t care for sea of sameness – for accountants
The Bottom Line – Mid-September, 2011 Issue
Becoming a meaningful brand – for vets
Canadian Vet – May / June 2011
Growing your client base with drip marketing
Investment Executive – August 11, 2011
How to find your niche market
Investment Executive – August 3, 2011
Revisiting your marketing plan
Investment Executive – June 29, 2011
Creating your marketing budget
Investment Executive – June 28, 2011
Create a newsletter that gets read – Avoid dense economic data and include a call to action
Investment Executive – May 18, 2011
Create your own newsletter – Build visibility and credibility among clients and prospects
Investment Executive – May 17, 2011
Get more from LinkedIn
Investment Executive – April 19, 2011
In unstable times, display your stability
The Bottom Line – Mid-September, 2010 Issue
Before you hit “send”: These simple tips can prevent email blunders
Investment Executive – August 27, 2010
How to develop good job descriptions
Investment Executive – August 6, 2010
Strategic social media marketing for veterinary practices
Canadian Vet – September / October, 2009
Create winning formula for new economy
The Bottom Line – Mid-September, 2009 Issue
Winning in the recession – a primer for Canadian professional practices
Canadian Vet – July / August, 2009
Finding ways to weather the recession storm (Jerome Watt interviews Sandra Bekhor)
Toronto Business Times – January 2, 2009
Expert advice – A look at the consulting industry (Denise Law interviews Sandra Bekhor)
Commerce Times – November 25, 2008
Car Pool – Car sharing programs Zipcar, AutoShare and CityFlitz are going hood-to-hood to nab urbanites (Kristin Laird interviews Sandra Bekhor)
Marketing Magazine – September 29, 2008
Image a cornerstone of success
The Bottom Line – Mid-September, 2008 Issue
Health care brands that work
North York General Hospital Foundation Website – September 2008
Business Planning Tools – An OAND guide to developing business plans for Naturopathic Practices
Ontario Association of Naturopathic Doctors, Business Planning Module – May 2008
Marketing Tools – An OAND guide to developing marketing plans for Naturopathic Practices
Ontario Association of Naturopathic Doctors, Marketing Module – March 2008
Concentrate on low-hanging fruit
The Bottom Line – Mid-October, 2007 Issue
Brand Images and Communication Strategies for Architects
Ontario Association of Architects, Distance Education Workbook – December 2006 (Accredited Program)
