Investment Executive just did a series on how to start a newsletter (in which I was quoted). Here are a couple of excerpts:
Your newsletter should build on your point of difference, says Bekhor… This uniqueness should come across in every aspect of the newsletter, from content and design to the tone of the articles.
With a newsletter you’re building rapport with existing clients, says Sandra Bekhor, president of Bekhor Management in Toronto.
“You’re continuing to remind them why you’re the best fit,” she says. “Even if you don’t hear from them, there’s a reinforcement of your brand that happens when you’re not there”