When they contact us for the very first time, our clients usually need more than just a website, a logo or a marketing plan. What they’re really looking for is a collaborator to help them with the marketing and management of their professional services firm, without limitations on service type or program structure. Someone that’s on their side, working with them to elevate their identity and competitive edge, sort through priorities, jump on time sensitive opportunities, create order, establish accountability and make their way through obstacles unscathed.
These are successful, small to mid-sized law, architecture, accounting, consulting, medical and other professional services firms. So, why do they need us? They reached a plateau and they know that if they’re going to win, something about their game needs to change.
What really works to market and manage a professional services firm?
What works is entirely situation dependent:
- If your field just got more competitive, it may be time to develop a marketing strategy to climb out of the ‘sea of sameness’. Time to get clear on what makes your firm uniquely valuable and get creative about where and how you broadcast that message.
- If a new location for your practice is on the horizon, it may be time to strengthen your managerial approach. That could mean leadership development, business coaching, systems, processes or tools.
- If you recently expanded your firm and word of mouth referrals are no longer sufficient to take you to capacity, it may be time to develop dedicated personal marketing plans that leverage the unique talents of each individual. So, writers write, speakers speak and networkers network. Online or off, each and every activity needs to be consistent with and supportive of your brand, from logo to tweet.
The best option for your professional services firm would be responsive to your goals, your strengths, the dynamic of your team and the highest impact issues that you’re experiencing.
There’s no one size fits all for professional practices. Our job is to work with you to dig deep on identifying the right approach… and then to keep digging, as you continue to face new challenges and opportunities throughout the life of your practice.
How do we get started?
Today’s professionals meet their practice-building goals through strategic business and marketing plans that leverage their existing, authentic strengths.
We use our initial consultation to learn more about your firm and how we can work together to support your objectives. At the end of the hour we share our recommendations to pursue your lowest hanging fruit or take a step back and do some foundational planning work.
So, ask yourself… what will it take for my practice to emerge?
We invite you to learn more from our clients who have been candid and generous with their remarks about their experience with us and to contact us for an initial consultation without fee or obligation.