Communication Strategy – Definition
A communication strategic plan is a method of communicating your firm’s unique and valued difference by way of compelling copy and graphic design. In the context of a professional services firm, such as an architect’s, engineer’s, dentist’s or accountant’s office, a communication strategy is focused on enlisting trust based on expertise, credentials, style and reputation.Communication Strategy – Examples
Examples of tools involved in developing a communication strategy include:
A communication strategic plan is a method of communicating your firm’s unique and valued difference by way of compelling copy and graphic design. In the context of a professional services firm, such as an architect’s, engineer’s, dentist’s or accountant’s office, a communication strategy is focused on enlisting trust based on expertise, credentials, style and reputation.Communication Strategy – Examples
Examples of tools involved in developing a communication strategy include:
- Language style
- Color
- Pattern
- Graphic design style
- Photography
- Font
- Layout
- Symbols and icons
Related articles:Take your practice where you want to go [Seminar] and Branding professional services firms is painful (true confessions of a marketer!).
Leave a Reply