A communication strategy is a method of communicating your firm’s unique and valued difference by way of compelling copy and graphic design. In the context of a professional services firm, such as an architect’s, engineer’s, dentist’s or accountant’s office, a communication strategy is focused on enlisting trust based on expertise, credentials, style and reputation.
Communication Strategy – Examples
Examples of tools involved in developing a communication strategy include:
- Language style
- Graphic design style
- Symbols and icons