So, how do you decide which option to bet on to win? Or, do you need to do a bit of everything?
Recent trends offer some insight. Of late, there’s really only been one medium experiencing an undeniable surge in growth with both consumers and business executives.
To be clear, we’re not expecting video to do away with the foundation of a professional marketing plan. But, we are expecting that those who jump on it first – with videos strategically aligned with their practices – will build advantage for the life of their firms.