Professionals face a lot of pressure to build a website, get on social media, give seminars and presentations, churn out proposal after proposal, chase PR, network and more. Doing it all isn’t the answer. Instead of improving return on investment, it can have exactly the reverse effect.
If your marketing results need improvement but it’s not just a matter of a new website, brochure or logo, your practice may need a marketing plan. We can quickly help you to make that assessment during our initial consultation.
A strategic marketing plan will enable you to resolve questions about how to handle a splintered market, communicate a complex message, tie together distinct areas of practice, reach an elusive audience and define your team’s responsibilities.
You’ll do less, but you’ll do it better.
Does your marketing deliver impact with your target market?
We begin by honing in your vision and valued difference within the context of your firm’s history, goals, competitive set and desired growth market. Ultimately, we will deliver to you a strategy and action plan that defines your point of difference, target market, marketing vehicles, key performance indicators, time frame, accountability and budget, all designed to deliver on your goals.
Your marketing plan will not only help you to regain control of your marketing spend. It will put you back in the driver’s seat of the practice itself.
To discuss how we can work together to build and enhance your professional practice, contact us for an initial consultation, without fee or obligation, in the Greater Toronto Area (GTA) or via web conference anywhere in Canada.