Most lawyers have a profile on LinkedIn and possible one or two other social media sites. Some have made a great success of it. But many aren’t really sure what they’re doing there. So, they pop in once in a while, join some groups, post some news and share some articles, all to try and garner a bit of attention for their firms. They may even have encouraged their staff to do the same.

All the while, that little voice inside their head is asking them why they bother at all. It just seems to be such a waste of time.

And, I’m not going to lie to you. Often it is.