Last December, I posted a photo of one of my bookshelves on LinkedIn, asking my connections to recommend a great read for the winter break. Mike Schultz noticed his book, Professional Services Marketing, sitting up there on my shelf! Indeed, it’s a classic if you are a professional interested in growing your practice. Our conversation led to this question and answer style book review. It’s […]
Branding professional services firms is painful (true confessions of a marketer!)
Everyone talks about how branding professional services firms is great (okay by everyone, I mean us consultants!). Branding will build awareness. Branding will deepen connection with your market. Branding will pay off in the long run… Nobody talks about the dark side. How it’s a painful process… and if it isn’t, you’re probably not doing it […]
Single by Choice or Chance (book review)
If you are a lawyer, accountant or other professional, Single by choice or chance is for you. Not because you’re a single woman and over 45 years of age (even if you are!). Not because you could stand to benefit from some practical, financial wisdom (even if you could!). Not even because you work with […]
Tying point of difference directly to profit
There are some interesting findings relevant to the marketing of professional services firms in Hinge Research Institute’s 2017 High Growth Study. But probably the most interesting one of all is how profit seems to be directly connected to a firm’s point of difference. Here is a short excerpt: High-Growth firms are twice as profitable (20%) than […]
New research on reputation management
Reputation management. It’s become a hot topic! But how well is it understood? BrightLocal recently released its local consumer review survey for 2016. While the data is enormously useful, what to do requires careful consideration to each individual’s unique circumstances. A few interesting findings from this report: More people are reading reviews on a regular […]
The Future of Video: 5 Predictions for 2017 [whitepaper]
5 video predictions for 2017 – For lawyers, accountants and architects It used to be that hanging a shingle over your door was the marketing plan for lawyers, accountants and architects. Those days are long gone. Marketing has been edging in since the 1990’s. Today, not only has marketing become an integral part of the […]
How not to behave on social media for reputation management!
I like to compare social media marketing to networking. If you wouldn’t say it, do it or wear it at a professional networking event… then don’t on social either! And same goes if you would. That’s a good start towards reputation management, online or off. — Related articles: Manage the Online Reputation of Your Professional […]
Video uploads double in 2014 – A “Video takes off” series
The number of videos uploaded to YouTube increased by 200%, from 2013 to 2014. The video explores: why video uploads have surged the impact on architects, lawyers, accountants and other professionals I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) […]
Video boosts email readership by 65% – A “Video takes off” series
Did you know that “video” in the subject line of an email boosts readership by 19%? Watch as Roxanne Boutzis of SBR Network and I talk about this. Join us at the Ontario Association of Architects’ annual conference for our session: Video: The 1.8 Million Word Promotion. — Other videos from our “Video takes off” […]
Senior executives prefer video over text – A “Video takes off” series
Should it be video or text? Think twice before publishing that next post! Check out these facts that compare recent stats for video relative to text.I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) conference. Learn more and register at the OAA […]