Is one minute of video really worth 1.8 million words? In this one minute video, find out why professionals who want to promote their expertise should consider adding video to their marketing plan. I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) […]
Climbing the social media tree [Infographic]
To date, LinkedIn boasts 400 million users! A small minority is doing phenomenally. Social media marketing is the best thing that’s ever happened to them. But, let’s face it, most are standing still, watching the traffic go by. They’re unsure how to proceed and a little worried about making a mistake. They’re trying to […]
Can you explain your business to a 9 year old? (an elevator pitch example)
Last week I spoke at the Montessori Learning Centre career day in Pickering (as you can see from the lovely thank you note that just barely survived my gym bag). “Talk about your business, what got you started and share some tips”, my friend Lucy, teacher, at the school says. “No problem,” I tell her. […]
Good Branding Makes the Most of Google’s New Rules
There’s been a lot of concern about how Google Panda (Google’s latest algorithm) is changing who wins the search results game. There are theories about how to set up your template, articles, micro sites, article marketing and more. But, essentially, if good branding drives your online presence, Google Panda will love you. Here’s how this […]
How Social Media Affects Search Results – In Plain English
There is a lot of confusion about how social media may be affecting search results these days. I thought it would be helpful to offer an explanation, in plain English. If you are logged into your Google account, your search results may include listings from anyone connected to you through social media that would […]
Social Media vs Search Engines – Comparing Referral Rates
A research study by Outbrain compares the number and quality of referrals generated by social media sites, search engines, content sites and portals. Here are some key findings as well as our thoughts about what they mean to your internet marketing plan: Facebook, Twitter and other social media websites drove 11% of referrals vs 41% […]
Google Plus Makes Sense
I’ll admit it. I grated and mashed my teeth at the thought of yet another social media profile to complete! However, I’m nothing if not open minded and despite its relatively late arrival, I’ve decided that Google Plus makes sense. What may not be immediately apparent, but will play out over time, is the deep […]
Chatting About Marketing for Professional Practices
Here’s a light video of a chat I had about marketing for professional practices with Susan Mallin, an investment advisor in Toronto. It is a useful overview for anyone considering working with a marketing professional for the first time. It is also an introduction to my personal philosophy on the subject, something that is most […]
Webinars vs Presentations – A Speaker’s Perspective
If you’re planning to give webinars a try, get yourself geared up for an experience totally different from delivering live presentations. A nod, a knowing smile… these are some of the ways that a live audience lets a speaker know that they are engaged. These cues are simply not available in a webinar format.From a […]
Will the Internet Replace Word of Mouth for Referrals?
There was a time, not too long ago when we wouldn’t even consider hiring (or even calling) a healthcare practitioner, architect or accountant unless he or she was referred to us by someone we know and trust… While word of mouth referrals are still sought and welcomed (and perhaps they always will be) the way […]
