A fruitful LinkedIn profile [infographic] LinkedIn has become a cornerstone for lawyers, accountants, architects and other professionals who wish to maintain an active presence with their ever-expanding connections. It all begins with a great LinkedIn profile. One that presents the right message, is findable, engages readers and invites interaction. While it can be a rather serious undertaking to […]
Does your law firm need a marketing plan? (Some do, some don’t)
Does Your Law Firm Need a Marketing Plan? (Some Do, Some Don’t), was published by The Canadian Bar Association’s PracticeLink on cba.org. Below is a short excerpt: Marketing plans for most law firms used to be simple enough to scrawl out on the back of a napkin – business cards, signage, letterhead, lunch meetings, golf or hockey […]
6 LinkedIn Do’s & Don’ts
6 LinkedIn Do’s & Don’ts, written by Sandra Bekhor, was published by Legal Business World. Below is a short excerpt. There are a lot of lawyers on LinkedIn. A lot. In Toronto alone, a search results in 13,960 names! Many have a profile, but don’t actually do anything on the site. Some show up once […]
A “Business Coaching for Lawyers” Explainer | SlawTips
A “Business Coaching for Lawyers” Explainer, written by Sandra Bekhor, was published by SlawTips. Below is a short excerpt. Have you ever had a conversation with someone – a spouse, a colleague, an advisor – that shifted things for you? You somehow felt just a little less burdened or constrained after the fact? More hopeful […]
Take your practice where you want to go [marketing for lawyers seminar]
Take Your Practice Where You Want to Go (presentation slides) from Sandra Bekhor On April 5th, 2018, I presented a marketing for lawyers seminar, Take your practice where you want to go, for the Ontario Bar Association (as part of the Enterprising Lawyer Series). This seminar departed from tradition in one critical way. Instead of treating marketing as […]
Great law firm web design – A roadmap (41 examples!)
Have you noticed that law firm web design has become a bit, hmmmm how to put it… predictable? Let’s be honest. These days, a lot of sites look a lot alike. WordPress templates. SEO tactics. Responsive design. Google analytics. Load speed. Oh my! Out of a whole mess of technical requirements, a cookie cutter approach […]
Law firm logo design – An exhaustive illustration (42 leading examples critiqued)
What does your law firm logo design say about your firm? That may not be so easy to answer. But, whether you know the answer or not, it’s out there (on your website, signage, business cards…) and it’s saying something. Right now. Your logo isn’t just a coat rack for your name! It has a real job […]
Marketing Strategies for Law Firms: The Ultimate Q&A
Are you trying to improve the marketing for your law firm? Better quality inquiries, perhaps? More inquiries? A message that resonates with clients? A look that reflects your professional identity? Keep reading. I’ve fielded many questions on law firm marketing, over the years. While normally framed within the unique aspirations and struggles of the lawyers asking, the questions still […]
Climbing the social media tree [Infographic]
To date, LinkedIn boasts 400 million users! A small minority is doing phenomenally. Social media marketing is the best thing that’s ever happened to them. But, let’s face it, most are standing still, watching the traffic go by. They’re unsure how to proceed and a little worried about making a mistake. They’re trying to […]
