There’s been a lot of concern about how Google Panda (Google’s latest algorithm) is changing who wins the search results game. There are theories about how to set up your template, articles, micro sites, article marketing and more.
But, essentially, if good branding drives your online presence, Google Panda will love you.
Here’s how this theory specifically applies to chiropractors, naturopaths, accountants and other professional practices:
- Google Panda penalizes copycat, filler content regardless of the quality (e.g. template websites that contain introductions and articles identical or similar to those of their competitors).
- Google Panda penalizes generic copycat content to introduce and explain your profession and services (e.g. websites that use standard descriptors for key terms, provided by their professional associations).
- Google Panda penalizes a low ratio of unique content on your website (e.g. websites that totally rely on the content identified in the above two bullets, without expanding with a substantial number of pages of original content).
If you are concerned about any of the issues Google Panda is circling in on, updating your website with unique content would help to get you back in the search results game. It would also greatly improve your chances of connecting with visitors by sharing genuine ideas about your values and vision.
Building a professional practice has always been about consistently giving your audience a reason to trust you. That doesn’t change online.
While the search engine objectives may sometimes conflict with or outweigh branding ones, alignment between the two is on the rise. Today, it’s easier than ever to contribute to both agendas at the very same time.
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