The jury has spoken. Social media has proven to be a worthy marketing tool for the bluest of blue chip businesses. Why? It engages people. Once engaged, people tell their friends, thus initiating a conversation that tends to spiral. Marketing 2.0: Using Social Media to Talk to and Energize the Groundswell is […]
Why Do Professional Service Firms Need a Strategic Plan?
According to Law.com: “Of those that plan, nearly 90 percent can attribute enhanced profits to their planning process,” said John Remsen Jr., a consultant… who… has surveyed firms with between 75 and 100 lawyers on the topic. Increased profit. Is that reason enough for accountants, lawyers, engineers, architects, interior designers, consultants and alternative healthcare providers […]
Effective Marketing Copy – 4 Essential Rules
Effective marketing copy influences people. Not because of the beautiful language and not because of the perfect grammar. Effective marketing copy influences people because the marketing message is on point. Michel Fortin created his own set of rules to develop on point marketing messages that set the stage for effective marketing copy. Here is a […]
Every Successful Marketing Campaign Has One
Since I started my Toronto marketing firm several clients have asked me to help them revisit a marketing project that had previously gone awry. I found a pattern. Every one of these marketing projects was missing one single thing: a genuine and compelling difference that is not only unique but is valued for its uniqueness. This […]
Seminars – A Proven Marketing Tool
Simply put, seminars work. They help lawyers, engineers, architects, accountants and alternative health care providers generate new clients, loyalty and referrals. The reason that seminars have proven to be so effective as a marketing tool is that they offer people an opportunity to have an actual experience with your professional brand. In fact, this concept […]
Branding Survey Explores the Influence of Brands
A recently released branding survey is a genuinely fun exploration of the influence of brands. The questions posed are enormously revealing about the feelings people have for the brands that they consume. A benefit that, through my Toronto marketing firm, I have found to transfer particularly well to the very personal nature of professional service […]
Starting a Professional Practice as a Sole Proprietor
Starting your own professional practice can be exciting but it can also be quite challenging, especially for those who do so upon graduation. Wise Law Blog has produced a most generous, mentor style account of the steps and considerations for Starting a Law Practice. As the title implies the article is written for lawyers, however, […]
