According to Law.com:

“Of those that plan, nearly 90 percent can attribute enhanced profits to their planning process,” said John Remsen Jr., a consultant… who… has surveyed firms with between 75 and 100 lawyers on the topic.

Increased profit.

Is that reason enough for accountants, lawyers, engineers, architects, interior designers, consultants and alternative healthcare providers to develop a strategic plan?

Sometimes.

Often it isn’t.

My Toronto marketing firm receives as many requests for a strategic plan motivated by a desire to build alignment between partners , improve lifestyle, leverage industry trends, manage existing growth and generate control over client type, as it does for strategic plans motivated by a desire to increase profit alone.

A strategic plan is designed to enable your firm to achieve your goals whether they are concerned with profit, strategic growth of the practice or lifestyle.

Motivation aside, statistics that conclusively demonstrate the positive impact that the strategic plan has had on profit go a long way toward justifying the decision to move forward with one.