5 video predictions for 2017 – For lawyers, accountants and architects It used to be that hanging a shingle over your door was the marketing plan for lawyers, accountants and architects. Those days are long gone. Marketing has been edging in since the 1990’s. Today, not only has marketing become an integral part of the […]
Lawyers, take a lesson from Cookie Monster…
Now that lawyers are using video to market their practices, I would suggest that it would be worthwhile to take a closer look at successful television commercials, like this one! What could possibly be the takeaway from a Cookie Monster ad you ask? Well, I will tell you… Instead of itemizing all the cool […]
Video uploads double in 2014 – A “Video takes off” series
The number of videos uploaded to YouTube increased by 200%, from 2013 to 2014. The video explores: why video uploads have surged the impact on architects, lawyers, accountants and other professionals I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) […]
Breathe life into your marketing with video
Today’s practice tip is on improving the performance of your marketing plan with a law firm video. Here’s an excerpt from my article at SlawTips: It’s information overload out there. And many lawyers are seeing readership of their blogs, articles and newsletters dropping off. So, this week’s tip is to consider changing things up by […]
Video boosts email readership by 65% – A “Video takes off” series
Did you know that “video” in the subject line of an email boosts readership by 19%? Watch as Roxanne Boutzis of SBR Network and I talk about this. Join us at the Ontario Association of Architects’ annual conference for our session: Video: The 1.8 Million Word Promotion. — Other videos from our “Video takes off” […]
Senior executives prefer video over text – A “Video takes off” series
Should it be video or text? Think twice before publishing that next post! Check out these facts that compare recent stats for video relative to text.I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) conference. Learn more and register at the OAA […]
One minute of video is worth 1.8 million words – A “Video takes off” series
Is one minute of video really worth 1.8 million words? In this one minute video, find out why professionals who want to promote their expertise should consider adding video to their marketing plan. I will be speaking more about this with my colleague Roxanne Boutzis from SBR Network at the upcoming Ontario Association of Architects (OAA) […]
