If you are a lawyer, accountant or other professional, Single by choice or chance is for you. Not because you’re a single woman and over 45 years of age (even if you are!). Not because you could stand to benefit from some practical, financial wisdom (even if you could!). Not even because you work with […]
Tying point of difference directly to profit
There are some interesting findings relevant to the marketing of professional services firms in Hinge Research Institute’s 2017 High Growth Study. But probably the most interesting one of all is how profit seems to be directly connected to a firm’s point of difference. Here is a short excerpt: High-Growth firms are twice as profitable (20%) than […]
Lack of focus, message can kill plan
Lack of focus, message can kill plan was previously published in The Bottom Line, Mid-September 2014. Considering the chances of failure for marketing plans — 50 to 75 per cent of the time by some estimates — firms could be excused for thinking it looks a bit more like a gambler’s game than a business […]
Create Winning Formula for New Economy (for accounting firms)
Create Winning Formula for New Economy (for accounting firms) was previously published in The Bottom Line, Mid-September 2009. As hope gradually emerges that the end of the current recession is near, the accounting profession faces a brave new world that will be defined by a changed, and perhaps, ever-changing economy. Companies are running leaner. They have […]
