I will be giving a 2-hour webinar on effective marketing strategies, plans and copy for interior designers through Interior Designers of Canada (IDC) on June 8th. This will be a 2-part webinar: The strategic marketing plan: In the first hour, we will explore how to develop a marketing plan (or modify an existing plan) that […]
Maximize Return on Marketing Investment with a Marketing Plan
The key to maximizing return on a marketing investment is to develop a marketing plan that accounts for both a strategy to meet your goals and a process to measure results against such goals. The real opportunity that the marketing plan creates is the ability to make decisions about your budget, while you still have […]
Outsourcing Marketing Can Level the Playing Field
Our clients are successful and ambitious small to mid-sized Canadian professional practices of all sectors. They, typically, don’t have the resources to develop and implement a professional marketing plan in-house. Movers and shakers in their fields, however, these entrepreneurial professionals don’t allow such limitations to create obstacles to their growth. Under the right circumstances, outsourcing […]
Take the Heat Off Sales!
Most professionals enjoy those aspects of their job that are intrinsically related to their professional training but feel pressure when it comes to sales. This is despite the fact that sales is quite contained within the context of a professional practice. There is another way.Think of a relay race, where the timing of each activity […]
Marketing Plan – Definition
Marketing Plan – Definition A marketing plan outlines future marketing activities along with the rationale for their selection. A marketing plan for architects, engineers, accountants, naturopaths or other professional practices, would include the following components: Marketing objectives Budget Market research Positioning Target marketing Competitive analysis Strength, Weakness, Opportunity and Threat (SWOT) analysis Marketing activity chart […]
