I was recently interviewed by Simon Hally at The Lawyer’s Daily (previously The Lawyers Weekly) about the role of sponsorships in the marketing of a law firm. Here is a short excerpt:

…“It’s not just a matter of slapping on a logo,” says marketing consultant Sandra Bekhor, who specializes in advising professional practices such as law firms.

“Whatever you sponsor should be connected to your way of thinking and speak to a value that’s important to your firm. Anything you do in marketing will be best if you’re involved in it.”…