7 Law Firm Marketing Myths Debunked! was published by Legal Business World. Below is a short excerpt:
Are marketing myths holding law firms back from making a bigger and better impact with their websites, social media and brands, generally? To answer that question, let’s take a look at seven, fundamental misconceptions and debunk them, one at a time:
#1. Fit in and you’ll be safe.
Many law firms fall into the trap of thinking that if their marketing approach basically resembles what others are up to, they’re probably safe. Not true. While you might not get noticed for doing anything really bad. You also won’t get noticed for doing anything really good. The problem is that marketing is about being memorable, which necessarily involves doing something different. So, maybe it’s counterintuitive. But taking a chance is… safer…