Marketing and Management for Canadian Professional Practices

  • consults@bekhor.ca
  • 416-969-9600
  • Lawyers
    • Legal marketing plan
    • Law firm logos
    • Websites for law firms
    • Law firm videos
    • Law firm marketing tips
  • Accountants
    • Marketing Plans for Accountants
    • Accounting Website Design
    • Videos for Accounting Firms
    • Marketing Articles for Accountants
  • Architects
    • Marketing Plans for Architects
    • Websites for Architecture Firms
    • Videos for Architecture Firms
    • Speaking Engagements
    • Videos
  • Consulting
    • Marketing Plans for Consultants
    • Websites for Consulting Firms
    • Videos for Consulting Firms
  • Medical
    • Marketing Plans for Medical Clinics
    • Websites for Medical Clinics
    • Videos for Medical Clinics
    • Speaking Engagements
    • Articles
  • Services
    • Marketing
      • Branding
      • Website
      • Blog
      • Social Media
      • Video
      • SEO
      • Brochure
      • Presentations
      • Newsletter
      • Seminar
    • Management
      • Marketing Plan
      • Leadership
      • Strategic Plan
      • Business Plan
    • Training
      • Coaching
      • Training & Coaching Goals
      • Workshops
  • About
    • Sandra Bekhor
    • Testimonials
    • Portfolio
    • Speaking Engagements
    • Contact
  • Resources
    • White Papers
    • Published Articles
    • Infographics
    • Videos
    • Newsletter
    • Blog

Use LinkedIn to create common ground

June 6, 2016 by Sandra Bekhor Leave a Comment

Tips for marketing professional services firms
Tips for marketing professional services firms

Last week, I spoke with Ian Hu from LawPRO for the first time. We’re both writers for SlawTips and have already had some familiarity with each other through our articles and social media postings.

 
But that wasn’t enough for Ian. He handled our call like a networking warrior! While on the phone, he scrolled through my LinkedIn profile with total ease.  In doing so, he demonstrated interest in my history and created common ground between us – from the cities I’ve lived in to the various twists and turns in my career.
 
Lawyers and other professionals have come to accept LinkedIn as a place to post a professional profile and company page, to share the odd article and connect with people in their network. 
 
But how many are actually using it – in real time – to create common ground? Give it a try the next time you’re speaking with someone for the first time and see how much more easily the conversation flows! 
—
Related articles:
One key takeaway from ‘Turning strangers into clients’, a social media webinar
Takeaway #2 from ‘Turning strangers into clients’, a social media roadmap for architects

Filed Under: common ground, Law Firm Marketing, Lawyers, Linkedin Tagged With: LinkedIn for lawyers, social media for lawyers

mm

About Sandra Bekhor

Consultant to law, accounting, architecture, medical and consulting practices. Connect with me on LinkedIn.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

TORONTO MARKETING BLOG

Articles by professional sector & Category

Law Firm Marketing

Marketing Accounting Firms

Marketing Architecture, Interior Design, Engineering and Other AEC Firms

Medical clinic marketing

Marketing a Consulting Firm

Practice Management

Marketing Professional Services

Published articles

CBA PracticeLink

SlawTips

The Lawyers Weekly

The Bottom Line

The Pulse – Ontario Association of Naturopathic Doctors

Investment Executive

Canadian Vet

Professional practice development videos

Should law firms REALLY be on social media? [Video, Blab Replay]

Video uploads double in 2014 - A “Video takes off” series

Video boosts email readership by 65% - A “Video takes off” series

Senior executives prefer video over text - A “Video takes off” series

One minute of video is worth 1.8 million words - A “Video takes off” series

Lawyers, stop wasting time on social media marketing

Who is your real market?

2 P's that drive success for professional practice

Getting started with professional law firm marketing

5 Things law firms need to know about marketing

Our most popular marketing articles

The single biggest web marketing mistake everyone (almost) is making...

Climbing the social media tree [Infographic]

Takeaway #2 from 'Turning strangers into clients', a social media roadmap for architects

The Future of Video: 5 Predictions for 2017 [whitepaper]

Should you bother with social media marketing?

The Tagline: A Hidden Gem in the Branding Toolbox

10 Do's of Professional Logo Design

Communication Strategy - Definition

Unique Selling Proposition - Definition

Point of Difference - Definition

Canadian Engineering Firm Taglines - A Comprehensive Compilation

Our most popular management articles

What's good for the goose...

The law firm retreat... why your firm should have one this year

Setting the stage for a business retreat

Accounting firms - Get strategic or risk getting lost

In search of the ideal client

Delegate to break through that glass ceiling

Proper delegation builds partnerships

Leaders beware, trust is a two-way street

Strengthening Your Clinical Team

Hire the right fit the first time

Winning in the Recession - A Primer for Canadian Professional Practices

Marketing and Management for Professional Services Firms

  • Law Firm Marketing
  • Marketing Accounting Firms
  • Marketing Architecture Firms
  • Marketing for Consulting Firms
  • Medical Clinic Marketing

Book a consultation

Our approach is focused on what really works to build and enhance Canadian, professional services firms. We invite you to book an initial consultation to discuss your practice goals.

Connect with us

Receive professional practice development news and resources in real time. Connect with us online.

© COPYRIGHT BEKHOR MANAGEMENT. ALL RIGHTS RESERVED. Privacy policy & Terms of use

SiteLock