Last week, I spoke with Ian Hu from LawPRO for the first time. We’re both writers for SlawTips and have already had some familiarity with each other through our articles and social media postings. But that wasn’t enough for Ian. He handled our call like a networking warrior! While on the phone, he scrolled […]
Social Media Marketing for Lawyers
Lawyers interested in learning about social media marketing, will find Wise Law Blog’s recent article e-Resources for Lawyers to be tremendously helpful. This article provides the reader with links to essential references on the topic of social media marketing for lawyers. One such reference, Untangling Web 2.0 – A Survival Guide for (Modern) Legal Professionals, […]
Start-Up Resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and Other Professional Practices
The Complete Start-Up Guide is a good start-up resource for Architects, Engineers, Dentists, Naturopaths, Chiropractors, Accountants, Lawyers and other professional practices. This won’t be your grandfather’s… practice. Building a successful… practice in today’s competitive market requires a solid business plan, a modern infrastructure and a polished marketing strategy. Start-ups that thrive do so by focusing […]
Shake Up of Law Firm Brands
Heller Ehrman, Goodman and Carr, Brobeck and Coudert, Shea and Gould, Finley Kumble and Myerson and Kuhn are examples of the recent shake up of large North American law firms. For a century these law firms have been cornerstones of the legal profession, yet they appear to have dissolved almost without warning. Why this sudden […]
Qualifying Before Selling Delivers Enormous Time Savings
One step of the sales process is critical to minimizing the time spent selling a prospect that is not going to buy. Qualifying. There are many different ways to qualify prospects including online inquiry submission forms and assessment questions for first phone calls, email messages and meetings. Any of these methods will work, as […]
Market Your Firm with a 30-Second Elevator Pitch
How do you introduce yourself when you unexpectedly run into a prospective client? Most professionals either broadly categorize the type of work that they do “I’m an architect and my firm specializes in residential architecture” or they describe their firm with a level of detail that is confusing, difficult to remember and exceeds the listener’s […]
Assessing the Online Opportunity
Do you ever wonder if you left money on the ‘virtual’ table because your firm does not have an online presence? If so, you are not alone. Some professionals are still speculating whether or not their firms would benefit from a website, a blog or a search engine optimization strategy. Rest assured that at this […]
