In an overzealous effort to score higher with Google and other search engines some websites and blogs have forgone appropriate placement of their brand identity for generic keywords. This move has left visitors to wonder ‘what is the name of this business’! As you can see, the value of this resulting website traffic was compromised. […]
Social Media Marketing – Does It Work For Professionals?
Do you ‘Digg’? The social media marketing craze is actually beginning to penetrate the professional sector. My clients are starting to ask if it is worthwhile for their firms to get on board. It is. That is as long as you establish rules of engagement well before you actually become a ‘socialite’! Let’s start at […]
Assessing the Online Opportunity
Do you ever wonder if you left money on the ‘virtual’ table because your firm does not have an online presence? If so, you are not alone. Some professionals are still speculating whether or not their firms would benefit from a website, a blog or a search engine optimization strategy. Rest assured that at this […]
Marketing, Branding and Strategic Planning Articles
Since we are new to the blogosphere, I would like to begin with a tour of the existing practice development resources available at the Bekhor Management website: INTERNET MARKETING The Trusted Website Designer explores the risk a professional practice frees themselves from when working with the trusted website designer. Plagiarism Black hat methodology Copyright infringements […]
