The last few times I’ve given marketing seminars to architects, I boldly went where I haven’t gone before. I asked the audience straight up if they thought that architects, interior designers, engineers and other design professionals were using a formula to develop their websites. I was met with a resounding YES. The components themselves – beauty shots, portfolios, discussions about […]
Call for Action on Your Website
How do you measure your website’s performance? Inquiries? Appointments? Subscriptions to a newsletter? Your prospective clients will be more likely to behave the way you want them to if you call for a specific action. DEFINITION: A ‘call to action’ is a phrase that specifies how you want your prospective client to respond to your […]
Measuring Website Performance – Q & A
I recently answered a question on LinkedIn about measuring website performance. I am posting my response here, as I thought the topic would be of interest to Toronto Marketing Blog readers: QUESTION What is the best way to go about measuring website performance? ANSWER I suggest revisiting your marketing objectives before beginning the process […]
Maximize the Inquiries Your Website Generates
How many of your website visitors turn into inquiries? The difference between generating website traffic and turning website traffic into inquiries is not fancy graphics or animation. The difference is strategy. You can turn a higher percent of website visitors into prospective clients if you know: What your prospects want to read […]
Planning a Website – Key Considerations
For better or for worse, a website will influence prospective clients, referral networks and job candidates. How can you leverage this ability for the betterment of your practice? To begin with, you will need to define success. Does success mean heavy traffic and if so by whom? Does success mean more inquiries? If so, how […]
Don’t Dilute Your Brand For a Few Hits
In an overzealous effort to score higher with Google and other search engines some websites and blogs have forgone appropriate placement of their brand identity for generic keywords. This move has left visitors to wonder ‘what is the name of this business’! As you can see, the value of this resulting website traffic was compromised. […]
Start-Ups Can Maximize Opportunity – Cost Effectively
I receive lots of inquiries from start-up practices interested in assistance with everything from human resources to marketing. Understandably, although their list of requirements seems to be just about endless, they are just as concerned about budget. As a result, at my Toronto marketing firm, business coaching has become a best selling service among […]