What can lawyers, accountants, architects and other professionals learn from Weight Watchers? Marketing isn’t about tactical to do lists or promotional statements about your services and people. Marketing is about making your readers feel something. And professionals are uniquely positioned to do just that. So, watch this video. Notice how they don’t tell you about […]
How To Raise Your Fees 276%
How To Raise Your Fees 276% was written by guest blogger Enoch Sears. Enoch is the founder and publisher of the Business of Architecture show and principal architect at Enoch Sears Architect. A man was having a hard time choosing an architect to renovate his home. Time was running out, and he needed to make […]
Takeaway #2 from ‘Turning strangers into clients’, a social media roadmap for architects
I just got back from speaking at the Ontario Association of Architects (OAA) conference in Hamilton. My session was called ‘Turning strangers into clients’, a social media roadmap for architects. I’ve already shared one takeaway after giving a webinar on this topic to the Interior Designers of Canada (IDC) last November. But it’s a really deep subject, […]
Why do architects sell themselves short with predictable websites?
The last few times I’ve given marketing seminars to architects, I boldly went where I haven’t gone before. I asked the audience straight up if they thought that architects, interior designers, engineers and other design professionals were using a formula to develop their websites. I was met with a resounding YES. The components themselves – beauty shots, portfolios, discussions about […]
Are You Selling Your Non-Judgy, Telepathic Talents?
It’s been a busy summer so far and I’ve got much to catch you up on dear readers! Let’s start off with some key insights from a webinar I recently delivered to interior designers, through Interior Designers of Canada (IDC) called ‘Communicate Value with Every Point of Contact’. These lessons are transferable to all professional sectors. […]
Integrating Marketing for Impact in a Digital Age – Marketing White Paper for Architects
The digital component of an architect’s marketing plan isn’t just growing, it’s getting complicated. Every other day, there’s a new social media site, along with ever-changing predictions. Impact. It’s driven by decisions about where you broadcast your message. But it’s also about what you say once you get there. While the digital age has delivered […]
Q&A on Integrating Marketing for Architects Seminar
It was a lively discussion centered around 22 case studies! So, since we couldn’t get to all the questions during the session, I live tweeted them yesterday. Here’s a summary from our very first twitter chat. For those not yet familiar with twitter, please forgive the brevity but each line had to fit in 140 characters or […]
Marketing Example of the Week: Integrating Online Efforts
We live in an age of opportunity. Never before has it been so easy to spread a message. But as anyone that’s tried using social media knows, if it’s not done strategically, this can be a time sucking endeavor! So, for this week’s marketing example, here’s how Karen Black, a communications consultant, author and entrepreneur, integrates her […]
Market Research: Fact or Fiction???
Do you simply accept market research data as indisputable fact? Even when compiled by a trusted source, we’ve found that discovering the truth lies in understanding how the data was interpreted. By way of example, Law firm marketing: what works best? by Julius Melnitzer at Financial Post presents an excerpt from Altman Weill’s 2011 Chief Legal Officer Survey: “personal contacts” is […]
Marketing Example of the Week: A Professional’s Biography
Most professionals underestimate the importance of the biography pages on a website. But within the context of a professional service firm, make no mistake about it, these pages are well read. The biography page is unique in terms of the opportunity it offers to present personality. A biography that goes beyond credentials can […]
