This is not a new debate. Just as 20 years ago Architects, Engineers, Accountants and healthcare professionals hotly debated the dangers of any form of marketing, the discussion continues, though it takes a new focus. Professionals have become quite accustomed to the idea of branding and marketing their professional practices and many have embraced […]
Increase Traffic to Your Blog – The 20 Best Tips on the Net, Simplified
This is a simplified, summary of the 20 best tips on the net to help you increase traffic to your blog: Link to your own articles: use keyword rich labels in your articles to link to your other articles Mix blogging with social networking: make use of blog widgets on Facebook and LinkedIn, post highlights […]
Don’t Dilute Your Brand For a Few Hits
In an overzealous effort to score higher with Google and other search engines some websites and blogs have forgone appropriate placement of their brand identity for generic keywords. This move has left visitors to wonder ‘what is the name of this business’! As you can see, the value of this resulting website traffic was compromised. […]
Assessing the Online Opportunity
Do you ever wonder if you left money on the ‘virtual’ table because your firm does not have an online presence? If so, you are not alone. Some professionals are still speculating whether or not their firms would benefit from a website, a blog or a search engine optimization strategy. Rest assured that at this […]
Professionals Wonder: To Blog or Not to Blog?
Never before has the time been so ripe for professionals to make an impact on the marketplace. Blogging, one of the most recent marketing phenomenons of the Internet age, enables professionals to reach out with a powerful message about themselves in a most cost effective and targeted fashion. The Internet has levelled the playing field […]