Here are some interesting research findings regarding the return on investment you can expect your email marketing efforts to deliver: According to the Direct Marketing Association, in 2005, “the ROI for email marketing was $57.25 for every dollar spent . The ROI of all non-email-related online marketing was $22.52, less than half.” New studies […]
Should You Segment Your Newsletter?
There is no absolute truth as to whether or not a newsletter should be segmented. The primary benefit to segmenting your newsletter is that clients are more likely to respond to a newsletter that is specifically focused on them and them alone. The Case Study: Newsletter Boosts Tourism at iMedia Connection demonstrates this point: […]
Don’t Dilute Your Brand For a Few Hits
In an overzealous effort to score higher with Google and other search engines some websites and blogs have forgone appropriate placement of their brand identity for generic keywords. This move has left visitors to wonder ‘what is the name of this business’! As you can see, the value of this resulting website traffic was compromised. […]
