Heller Ehrman, Goodman and Carr, Brobeck and Coudert, Shea and Gould, Finley Kumble and Myerson and Kuhn are examples of the recent shake up of large North American law firms. For a century these law firms have been cornerstones of the legal profession, yet they appear to have dissolved almost without warning. Why this sudden […]
Healthcare Brands That Work
Healthcare Brands That Work was published by North York General Hospital Foundation Website – September 2008. Do you know how doctors and other healthcare professionals earn their patients’ loyalty? They do something memorable. I recently had my gallbladder removed at the North York General Hospital. As a marketing consultant to healthcare professionals, this was an […]
Can You Measure Return on Investment (ROI) for Branding?
Branding has recently become a subject of enormous interest to professionals. By way of recent example are the new streams of marketing and branding courses I have been engaged to teach to architects, chiropodists and naturopathic doctors. Which brings us to a natural question that professionals considering a branding initiative may be grappling with: Can […]
Professionals Wonder: To Blog or Not to Blog?
Never before has the time been so ripe for professionals to make an impact on the marketplace. Blogging, one of the most recent marketing phenomenons of the Internet age, enables professionals to reach out with a powerful message about themselves in a most cost effective and targeted fashion. The Internet has levelled the playing field […]
Marketing, Branding and Strategic Planning Articles
Since we are new to the blogosphere, I would like to begin with a tour of the existing practice development resources available at the Bekhor Management website: INTERNET MARKETING The Trusted Website Designer explores the risk a professional practice frees themselves from when working with the trusted website designer. Plagiarism Black hat methodology Copyright infringements […]
