What do you need to consider before making the significant (and potentially stressful) decision about your logo colours? In marketing, colour often carries deep seated and subliminal meaning. Whether they know it or not, people respond to the colour of a logo emotionally.Think about it. How often have you heard anger described as ‘seeing red’? […]
Healthcare Brands That Work
Healthcare Brands That Work was published by North York General Hospital Foundation Website – September 2008. Do you know how doctors and other healthcare professionals earn their patients’ loyalty? They do something memorable. I recently had my gallbladder removed at the North York General Hospital. As a marketing consultant to healthcare professionals, this was an […]
Trends in Healthcare Marketing – When Alternative and Traditional Converge
Have you seen the latest Pfizer television advertisement? It is a touching collage of the warm moments between people that are part of the healing process. This advertisement is part of a larger marketing campaign focused on ‘More Than Medication’. This marketing campaign is a dramatic comment on emerging trends in the attitude Canadians have […]
