Over the past decade, small to mid-sized professional practices have demonstrated unprecedented interest in branding. The resulting names, logos, taglines and marketing campaigns contribute to the goodwill and equity of the business but it remains without any actual trademark protection. To what extent should a practice invest in obtaining a registered trademark? I interviewed Kelly […]
What Colour Should I Paint My Logo?
What do you need to consider before making the significant (and potentially stressful) decision about your logo colours? In marketing, colour often carries deep seated and subliminal meaning. Whether they know it or not, people respond to the colour of a logo emotionally.Think about it. How often have you heard anger described as ‘seeing red’? […]
Are You Your Target Market?
If you are embarking on a marketing project, at some point, you will need to review design concepts for a logo, website or brochure. Most professionals in the building, healthcare and accounting sectors will find this experience to be a stretch from their formal training. It will probably take you out of your comfort zone. […]
