Our most recent spam comment was from a chiropractic clinic. We didn’t publish it, as a comment, but here it is for your reference: A chiropractic doctor offers a breadth of services to various patients that involve physical rehabilitation and physical training. (The name of the chiropractic clinic was inserted here, along with a link […]
Trademarks and Your Professional Practice – Q & A with Trademark Specialists
Over the past decade, small to mid-sized professional practices have demonstrated unprecedented interest in branding. The resulting names, logos, taglines and marketing campaigns contribute to the goodwill and equity of the business but it remains without any actual trademark protection. To what extent should a practice invest in obtaining a registered trademark? I interviewed Kelly […]
Trustworthy Brands Tell the Truth
Many lawyers, accountants, architects and other professionals feel apprehensive about updating their logo design, due to concern that the brand will dilute the trustworthiness of their work. Our clients come to learn that, when it’s authentic, the brand is not separate from the firm. Rather, it’s an expression of the identity that already exists. The brand shouldn’t […]
Take Control of Your Brand
Kudos to Mr. Gumucio for founding Yoga to the People and taking control of the yoga ‘brand’. A ‘brand’ that has been spiraling out of control with its recent focus on fashion and luxury. Here’s more from the New York Times’ article A Yoga Manifesto: Well, maybe it is the recession, but some yogis are […]
Shake Up of Law Firm Brands
Heller Ehrman, Goodman and Carr, Brobeck and Coudert, Shea and Gould, Finley Kumble and Myerson and Kuhn are examples of the recent shake up of large North American law firms. For a century these law firms have been cornerstones of the legal profession, yet they appear to have dissolved almost without warning. Why this sudden […]
Don’t Dilute Your Brand For a Few Hits
In an overzealous effort to score higher with Google and other search engines some websites and blogs have forgone appropriate placement of their brand identity for generic keywords. This move has left visitors to wonder ‘what is the name of this business’! As you can see, the value of this resulting website traffic was compromised. […]
