I recently attended a LawyerLocate.ca Google event on the impact Google is having on the Canadian legal industry. When Alec Humes (Google spokesperson) opened up the session, he told us that if there’s anything he’d like us to take away from his talk, it’s 1. mobile & 2. video. So, today, I’m passing along one practical […]
Don’t Dilute Your Brand For a Few Hits
In an overzealous effort to score higher with Google and other search engines some websites and blogs have forgone appropriate placement of their brand identity for generic keywords. This move has left visitors to wonder ‘what is the name of this business’! As you can see, the value of this resulting website traffic was compromised. […]
