Have you seen the latest Pfizer television advertisement? It is a touching collage of the warm moments between people that are part of the healing process. This advertisement is part of a larger marketing campaign focused on ‘More Than Medication’. This marketing campaign is a dramatic comment on emerging trends in the attitude Canadians have […]
Can You Measure Return on Investment (ROI) for Branding?
Branding has recently become a subject of enormous interest to professionals. By way of recent example are the new streams of marketing and branding courses I have been engaged to teach to architects, chiropodists and naturopathic doctors. Which brings us to a natural question that professionals considering a branding initiative may be grappling with: Can […]
