The key to maximizing return on a marketing investment is to develop a marketing plan that accounts for both a strategy to meet your goals and a process to measure results against such goals. The real opportunity that the marketing plan creates is the ability to make decisions about your budget, while you still have […]
Can You Measure Return on Investment (ROI) for Branding?
Branding has recently become a subject of enormous interest to professionals. By way of recent example are the new streams of marketing and branding courses I have been engaged to teach to architects, chiropodists and naturopathic doctors. Which brings us to a natural question that professionals considering a branding initiative may be grappling with: Can […]