This is not a new debate. Just as 20 years ago Architects, Engineers, Accountants and healthcare professionals hotly debated the dangers of any form of marketing, the discussion continues, though it takes a new focus. Professionals have become quite accustomed to the idea of branding and marketing their professional practices and many have embraced […]
Healthcare Brands That Work
Healthcare Brands That Work was published by North York General Hospital Foundation Website – September 2008. Do you know how doctors and other healthcare professionals earn their patients’ loyalty? They do something memorable. I recently had my gallbladder removed at the North York General Hospital. As a marketing consultant to healthcare professionals, this was an […]